Apple Inc. $AAPL is Wendell David Associates Inc.’s 2nd Largest Position

Wendell David Associates Inc. trimmed its stake in shares of Apple Inc. (NASDAQ:AAPL) by 1.8% during the third quarter, according to the company in its most recent 13F filing with the SEC. The firm owned 265,723 shares of the iPhone maker’s stock after selling 4,850 shares during the quarter. Apple accounts for about 6.7% of Wendell David Associates Inc.’s holdings, making the stock its 2nd largest position. Wendell David Associates Inc.’s holdings in Apple were worth $67,661,000 as of its most recent filing with the SEC.

Other large investors have also added to or reduced their stakes in the company. First National Bank of Hutchinson grew its stake in Apple by 24.6% during the fourth quarter. First National Bank of Hutchinson now owns 35,319 shares of the iPhone maker’s stock valued at $8,845,000 after acquiring an additional 6,982 shares in the last quarter. Eagle Capital Management LLC boosted its holdings in Apple by 0.5% in the 4th quarter. Eagle Capital Management LLC now owns 54,085 shares of the iPhone maker’s stock valued at $13,544,000 after purchasing an additional 272 shares during the period. Brighton Jones LLC grew its position in shares of Apple by 14.8% during the 4th quarter. Brighton Jones LLC now owns 537,314 shares of the iPhone maker’s stock valued at $134,554,000 after purchasing an additional 69,207 shares in the last quarter. Revolve Wealth Partners LLC increased its holdings in shares of Apple by 4.2% in the fourth quarter. Revolve Wealth Partners LLC now owns 66,857 shares of the iPhone maker’s stock worth $16,742,000 after purchasing an additional 2,695 shares during the period. Finally, Highview Capital Management LLC DE raised its position in shares of Apple by 2.4% in the fourth quarter. Highview Capital Management LLC DE now owns 50,264 shares of the iPhone maker’s stock worth $12,587,000 after buying an additional 1,155 shares in the last quarter. Institutional investors own 67.73% of the company’s stock.

Key Stories Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Wedbush reaffirms an Outperform rating and a high target, arguing Apple’s AI roadmap and upcoming product cadence could deliver meaningful upside — supportive for investor sentiment. Wedbush Reaffirms “Outperform”
• Positive Sentiment: Apple is accelerating AI/hardware work (reports of new AI wearables and device tests), which bolsters the growth narrative beyond the iPhone and supports future revenue streams. Apple stock quietly moves on a surprising AI hardware bet
• Positive Sentiment: Distribution and services expansions — Apple TV struck a deal to bring live sports to bars/hotels (EverPass), and car‑key expansion (Toyota) extend ecosystem monetization opportunities. These are incremental service revenue catalysts. Apple TV partners with EverPass Media Apple Set to Bring Car Keys to Toyota
• Positive Sentiment: Some institutional buyers are adding to AAPL positions (examples include Mairs & Power and other managers boosting stakes), signaling pockets of conviction among asset managers. Mairs & Power Boosts Stake
• Neutral Sentiment: Apple’s AI moves remain measured — the company is adding music‑focused generative features and positioning differently than hyperscalers; this reduces some AI downside but leaves room for mixed near‑term reaction. Google Gemini, Apple add music-focused AI
• Neutral Sentiment: Market context: this week’s broader tech rotation/sell‑off (including Microsoft, AMD, Nvidia pressure) is pressuring megacap momentum; some coverage highlights Apple’s decoupling from the Nasdaq as both a risk and stabilizer. ChatGPT picks 2 stocks Apple decouples from Nasdaq
• Negative Sentiment: Berkshire Hathaway trimmed its large Apple stake in the latest filing — Buffett’s reduction (and broad press around “Buffett dumps more Apple”) is a high‑profile negative that can sap investor confidence even if the company remains a core holding. Buffett Dumps More Apple Berkshire trims Apple stake
• Negative Sentiment: Regulatory/legal risk: West Virginia sued Apple alleging iCloud is used to distribute child sexual abuse material — a serious legal headline that creates execution and reputational risk until resolved. Apple sued over CSAM on iCloud
• Negative Sentiment: Several managers trimmed AAPL holdings (e.g., Wedgewood), adding to headlines about selling pressure and feeding short‑term volatility. Wedgewood Cuts Apple Stake

Analyst Ratings Changes

A number of equities analysts have weighed in on the company. Melius Research set a $345.00 target price on Apple in a research note on Friday, October 31st. Phillip Securities raised shares of Apple from a “moderate sell” rating to a “hold” rating in a research note on Sunday, February 1st. Citigroup reissued a “buy” rating and issued a $315.00 price target (down previously from $330.00) on shares of Apple in a research note on Tuesday, January 20th. Wells Fargo & Company set a $300.00 price objective on shares of Apple and gave the company an “overweight” rating in a research report on Friday, October 31st. Finally, JPMorgan Chase & Co. lifted their price objective on shares of Apple from $315.00 to $325.00 and gave the stock an “overweight” rating in a report on Friday, January 30th. One analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating, eleven have given a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, Apple presently has a consensus rating of “Moderate Buy” and a consensus price target of $292.13.

Apple Stock Down 1.4%

Shares of NASDAQ:AAPL opened at $260.58 on Friday. The stock has a market capitalization of $3.83 trillion, a P/E ratio of 32.94, a price-to-earnings-growth ratio of 2.36 and a beta of 1.09. The stock’s 50-day moving average price is $265.27 and its 200-day moving average price is $256.99. The company has a current ratio of 0.97, a quick ratio of 0.94 and a debt-to-equity ratio of 0.87. Apple Inc. has a 12-month low of $169.21 and a 12-month high of $288.62.

Apple (NASDAQ:AAPL) last posted its quarterly earnings results on Thursday, January 29th. The iPhone maker reported $2.84 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.67 by $0.17. Apple had a return on equity of 159.94% and a net margin of 27.04%.The business had revenue of $143.76 billion for the quarter, compared to analyst estimates of $138.25 billion. During the same period last year, the company earned $2.40 EPS. Apple’s revenue for the quarter was up 15.7% compared to the same quarter last year. On average, equities analysts anticipate that Apple Inc. will post 7.28 earnings per share for the current year.

Apple Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Thursday, February 12th. Shareholders of record on Monday, February 9th were given a $0.26 dividend. The ex-dividend date was Monday, February 9th. This represents a $1.04 dividend on an annualized basis and a dividend yield of 0.4%. Apple’s payout ratio is presently 13.15%.

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.