Financial Comparison: Next 15 Group (OTCMKTS:NXFNF) versus Criteo (NASDAQ:CRTO)

Criteo (NASDAQ:CRTO) and Next 15 Group (OTCMKTS:NXFNF) are both computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, institutional ownership, profitability, earnings, dividends, risk and analyst recommendations.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Criteo and Next 15 Group, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Criteo	0	5	4	0	2.44
Next 15 Group	0	0	0	0	N/A

Criteo currently has a consensus target price of $37.11, indicating a potential downside of 1.74%. Given Criteo’s higher probable upside, analysts clearly believe Criteo is more favorable than Next 15 Group.

Earnings & Valuation

This table compares Criteo and Next 15 Group’s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Criteo	$1.95 billion	1.09	$53.26 million	$0.97	38.94
Next 15 Group	N/A	N/A	N/A	$0.02	726.90

Criteo has higher revenue and earnings than Next 15 Group. Criteo is trading at a lower price-to-earnings ratio than Next 15 Group, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Criteo and Next 15 Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Criteo	2.96%	12.33%	5.90%
Next 15 Group	N/A	N/A	N/A

Institutional & Insider Ownership

94.3% of Criteo shares are held by institutional investors. 1.1% of Criteo shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

Criteo beats Next 15 Group on 9 of the 10 factors compared between the two stocks.

About Criteo

Criteo S.A., a technology company, provides marketing and monetization services on the open Internet in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. The company's Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It also offers Criteo AI Engine solutions, including lookalike finder, recommendation, and predictive bidding algorithms; recommendation algorithms, dynamic creative optimization+, sponsored product placement algorithms, and other product placement algorithms. The company's technology comprises data synchronization, storage, and analysis of distributed computing infrastructure in various geographies, as well as fast data collection and retrieval using multi-layered caching infrastructure; and experimentation platform, an offline/online testing platform to enhance the capabilities and effectiveness of prediction models. In addition, it provides Criteo Marketing Solutions that allow commerce companies to address various marketing goals by engaging their consumers with personalized ads across the web, mobile, and offline store environments; and Criteo Retail Media solutions, which allows retailers to generate advertising revenues from consumer brands, and/or to drive sales for themselves, by monetizing their data and audiences through personalized ads, either on their own digital property or on the open Internet. Further, the company offers real-time advertising technology and trading infrastructure, delivering advanced media buying, selling, and packaging capabilities for media owners, agencies, performance advertisers, and third-party AdTech platforms. It serves companies in digital retail, travel, and classifieds sectors. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.

About Next 15 Group

Next 15 Group plc, together with its subsidiaries, provides communications services in the United Kingdom, Europe, Africa, the United States, and the Asia Pacific. It offers strategy and insight, online marketing, corporate and internal communications, media training, brand and message consultancy, market research, digital, marketing communications, and creative and content, as well as public, media, analyst, and investor relation services; and digital and technology products and services. The company provides its services under the activate, Agent3, Archetype, Beyond, The Blueshirt Group, Brandwidth, Conversion Rate Experts, ELVIS, encore, House 337, M Booth, M Booth Health, Mach49, MHP Group, Mighty Social, Outcast, Palladium, Planning-inc, Publitek, Savanta, SMG, Transform, twogether, and Velocity brands. The company was formerly known as Next Fifteen Communications Group plc and changed its name to Next 15 Group plc in April 2023. Next 15 Group plc was incorporated in 1981 and is based in London, the United Kingdom.