Shimano (OTCMKTS:SMNNY – Get Free Report) and Sportradar Group (NASDAQ:SRAD – Get Free Report) are both mid-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, risk, dividends, earnings and analyst recommendations.
Insider and Institutional Ownership
0.0% of Shimano shares are held by institutional investors. 85.0% of Sportradar Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Valuation and Earnings
This table compares Shimano and Sportradar Group”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Shimano | $2.98 billion | 3.01 | $503.78 million | $0.37 | 27.65 |
| Sportradar Group | $1.23 billion | 5.56 | $36.95 million | $0.32 | 71.30 |
Shimano has higher revenue and earnings than Sportradar Group. Shimano is trading at a lower price-to-earnings ratio than Sportradar Group, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Shimano and Sportradar Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Shimano | 10.72% | 5.93% | 5.46% |
| Sportradar Group | 9.35% | 11.74% | 4.67% |
Risk and Volatility
Shimano has a beta of 0.62, suggesting that its share price is 38% less volatile than the S&P 500. Comparatively, Sportradar Group has a beta of 2.01, suggesting that its share price is 101% more volatile than the S&P 500.
Analyst Ratings
This is a summary of current ratings and recommmendations for Shimano and Sportradar Group, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Shimano | 0 | 0 | 0 | 0 | 0.00 |
| Sportradar Group | 1 | 4 | 14 | 1 | 2.75 |
Sportradar Group has a consensus price target of $31.88, indicating a potential upside of 39.74%. Given Sportradar Group’s stronger consensus rating and higher possible upside, analysts clearly believe Sportradar Group is more favorable than Shimano.
Summary
Sportradar Group beats Shimano on 9 of the 15 factors compared between the two stocks.
About Shimano
Shimano Inc. develops, produces, and distributes bicycle components, fishing tackles, and rowing equipment. It has operations in Japan, Asia, Europe, North America, Latin America, and Oceania. Shimano Inc. was founded in 1921 and is headquartered in Sakai, Japan.
About Sportradar Group
Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in the United Kingdom, the United States, Malta, Switzerland, and internationally. Its sports data services to the bookmaking under the Betradar brand name, and to the international media industry under the Sportradar Media Services brand name. The company offers mission-critical software, data, and content to sports leagues and federations, betting operators, and media companies. It also provides sports entertainment, gaming, and sports solutions, as well as live streaming solution for online, mobile, and retail sports betting. In addition, its software solutions address the entire sports betting value chain from traffic generation and advertising technology to the collection, processing, and extrapolation of data and odds, as well as to visualization solutions, risk management, and platform services. Sportradar Group AG was founded in 2001 and is headquartered in Sankt Gallen, Switzerland.
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