Allen Harper Sells 11,297 Shares of Rocky Mountain Chocolate Factory (NASDAQ:RMCF) Stock

Rocky Mountain Chocolate Factory, Inc. (NASDAQ:RMCF) major shareholder Allen Harper sold 11,297 shares of the company’s stock in a transaction on Wednesday, March 4th. The shares were sold at an average price of $2.60, for a total transaction of $29,372.20. Following the completion of the sale, the insider directly owned 954,818 shares in the company, valued at approximately $2,482,526.80. This represents a 1.17% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Major shareholders that own 10% or more of a company’s stock are required to disclose their sales and purchases with the SEC.

Rocky Mountain Chocolate Factory Stock Down 1.3%

Rocky Mountain Chocolate Factory stock opened at $2.25 on Friday. The company has a quick ratio of 0.93, a current ratio of 1.66 and a debt-to-equity ratio of 1.29. Rocky Mountain Chocolate Factory, Inc. has a 12-month low of $1.14 and a 12-month high of $2.99. The firm’s fifty day moving average is $2.41 and its 200 day moving average is $2.01. The company has a market capitalization of $20.99 million, a PE ratio of -4.33 and a beta of 0.72.

Rocky Mountain Chocolate Factory (NASDAQ:RMCF) last released its earnings results on Tuesday, January 13th. The company reported ($0.02) earnings per share (EPS) for the quarter. Rocky Mountain Chocolate Factory had a negative net margin of 13.62% and a negative return on equity of 62.48%. The company had revenue of $7.54 million for the quarter.

Key Stories Impacting Rocky Mountain Chocolate Factory

Here are the key news stories impacting Rocky Mountain Chocolate Factory this week:

• Positive Sentiment: Several institutional investors opened or increased small positions (DRW Securities, Thompson Davis & Co., American Capital Advisory, Salvus Wealth Management), which could provide modest support to the float. Institutional trading summary
• Neutral Sentiment: Technical mix: the 50‑day moving average (~$2.42) remains above the 200‑day (~$2.01), a mild technical positive, but the shares sit well below their 52‑week high and near the mid-to-lower range. RMCF technicals
• Negative Sentiment: Major shareholder Heritage Railways In American reported a sequence of staggered sales (Feb. 19–Mar. 5) totaling 54,100 shares at about $2.60 — a material, disclosed reduction of its stake. Heritage Railways SEC filing
• Negative Sentiment: Allen C. Harper, another major holder, filed matching staged sales over the same period (also totaling ~54,100 shares), signaling coordinated partial exits that increase selling pressure despite both retain large positions. Allen C. Harper SEC filing
• Negative Sentiment: Analyst sentiment remains weak: Weiss Ratings recently reiterated a “sell (D-)” view, reinforcing negative market perceptions. Weiss Ratings note
• Negative Sentiment: Fundamentals show pressure: most recent quarter reported a small EPS loss, negative margins and a quick ratio below 1, which supports cautious investor stance. RMCF financials

Institutional Inflows and Outflows

Institutional investors have recently modified their holdings of the stock. Thompson Davis & CO. Inc. acquired a new position in shares of Rocky Mountain Chocolate Factory during the 1st quarter valued at $215,000. DRW Securities LLC acquired a new position in Rocky Mountain Chocolate Factory during the fourth quarter worth $235,000. American Capital Advisory LLC acquired a new position in Rocky Mountain Chocolate Factory during the fourth quarter worth $134,000. Finally, Salvus Wealth Management LLC raised its holdings in Rocky Mountain Chocolate Factory by 53.1% during the third quarter. Salvus Wealth Management LLC now owns 23,567 shares of the company’s stock worth $37,000 after buying an additional 8,172 shares during the last quarter. Institutional investors and hedge funds own 50.27% of the company’s stock.

Analyst Ratings Changes

Separately, Weiss Ratings reiterated a “sell (d-)” rating on shares of Rocky Mountain Chocolate Factory in a research report on Monday, March 30th. One research analyst has rated the stock with a Sell rating, Based on data from MarketBeat.com, the stock currently has an average rating of “Sell”.

Rocky Mountain Chocolate Factory Company Profile

Rocky Mountain Chocolate Factory, Inc is a specialty chocolate confectionery franchisor and manufacturer headquartered in Durango, Colorado. Established in 1981, the company develops, produces and markets a range of premium chocolate products, including truffles, caramels, toffees, fudge, nuts, dipped fruits and caramel apples. It operates company-owned retail stores as well as a franchised network, supplying handcrafted confections and related gift items through more than 300 retail locations across North America and select international markets.

From its origins as a single store in downtown Durango, Rocky Mountain Chocolate Factory introduced its first franchised outlets in the mid-1980s and completed a public offering in 1985.