Research Analysts’ Weekly Ratings Updates for Bread Financial (BFH)

Bread Financial (NYSE: BFH) recently received a number of ratings updates from brokerages and research firms:

• 12/8/2025 – Bread Financial had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 12/4/2025 – Bread Financial had its “underweight” rating reaffirmed by analysts at JPMorgan Chase & Co.. They now have a $72.00 price target on the stock.
• 12/1/2025 – Bread Financial had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 11/25/2025 – Bread Financial had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 11/19/2025 – Bread Financial had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 11/13/2025 – Bread Financial had its “buy (b-)” rating reaffirmed by analysts at Weiss Ratings.
• 11/7/2025 – Bread Financial was upgraded by analysts at Weiss Ratings from a “hold (c+)” rating to a “buy (b-)” rating.
• 10/30/2025 – Bread Financial had its price target raised by analysts at Evercore ISI from $64.00 to $72.00. They now have an “in-line” rating on the stock.
• 10/27/2025 – Bread Financial was upgraded by analysts at Zacks Research from a “hold” rating to a “strong-buy” rating.
• 10/24/2025 – Bread Financial was given a new $55.00 price target on by analysts at Morgan Stanley. They now have an “underweight” rating on the stock.
• 10/24/2025 – Bread Financial had its “hold” rating reaffirmed by analysts at Cowen Inc.
• 10/24/2025 – Bread Financial had its price target raised by analysts at The Goldman Sachs Group, Inc. from $60.00 to $68.00. They now have a “sell” rating on the stock.
• 10/24/2025 – Bread Financial had its price target raised by analysts at TD Cowen from $63.00 to $68.00. They now have a “hold” rating on the stock.
• 10/24/2025 – Bread Financial had its price target raised by analysts at Barclays PLC from $50.00 to $52.00. They now have an “underweight” rating on the stock.
• 10/24/2025 – Bread Financial had its price target raised by analysts at Royal Bank Of Canada from $64.00 to $70.00. They now have a “sector perform” rating on the stock.
• 10/24/2025 – Bread Financial had its price target raised by analysts at JPMorgan Chase & Co. from $70.00 to $72.00. They now have a “neutral” rating on the stock.

Bread Financial Increases Dividend

The company also recently announced a quarterly dividend, which will be paid on Friday, December 12th. Shareholders of record on Friday, November 7th will be issued a $0.23 dividend. The ex-dividend date is Friday, November 7th. This represents a $0.92 annualized dividend and a dividend yield of 1.2%. This is a positive change from Bread Financial’s previous quarterly dividend of $0.21. Bread Financial’s dividend payout ratio (DPR) is currently 9.37%.

Bread Financial Holdings, Inc provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for private label and co-brand credit card programs, as well as through Bread partnerships; and Comenity-branded general purpose cash-back credit.