Trade Desk (NASDAQ:TTD) and Viewtran Group (OTCMKTS:VIEWF) Critical Analysis

Viewtran Group (OTCMKTS:VIEWF) and Trade Desk (NASDAQ:TTD) are both computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, dividends, profitability, valuation, earnings, institutional ownership and risk.

Volatility & Risk

Viewtran Group has a beta of -2.97, suggesting that its share price is 397% less volatile than the S&P 500. Comparatively, Trade Desk has a beta of 1.43, suggesting that its share price is 43% more volatile than the S&P 500.

Insider and Institutional Ownership

67.8% of Trade Desk shares are owned by institutional investors. 29.2% of Viewtran Group shares are owned by insiders. Comparatively, 10.0% of Trade Desk shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Viewtran Group and Trade Desk’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Viewtran Group	N/A	N/A	N/A
Trade Desk	15.72%	16.00%	7.40%

Valuation & Earnings

This table compares Viewtran Group and Trade Desk”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Viewtran Group	N/A	N/A	N/A	N/A	N/A
Trade Desk	$2.44 billion	7.74	$393.08 million	$0.87	44.96

Trade Desk has higher revenue and earnings than Viewtran Group.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Viewtran Group and Trade Desk, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Viewtran Group	0	0	0	0	0.00
Trade Desk	3	12	21	0	2.50

Trade Desk has a consensus price target of $77.19, indicating a potential upside of 97.35%. Given Trade Desk’s stronger consensus rating and higher probable upside, analysts plainly believe Trade Desk is more favorable than Viewtran Group.

Summary

Trade Desk beats Viewtran Group on 9 of the 10 factors compared between the two stocks.

About Viewtran Group

Viewtran Group, Inc. provides supply chain financial services and enterprise solutions for the technology industry in China. It offers software development and technical deployment services; and hardware, software, and technical services. The company was formerly known as Cogo Group, Inc. and changed its name to Viewtran Group, Inc. in November 2013. Viewtran Group, Inc. is based in Shenzhen, China.

About Trade Desk

The Trade Desk, Inc. operates as a technology company in the United States and internationally. The company offers a self-service cloud-based platform that allows buyers to plan, manage, optimize, and measure data-driven digital advertising campaigns across various ad formats and channels, including video, display, audio, digital-out-of-home, native, and social on various devices, such as computers, mobile devices, televisions, and streaming devices. It provides data and other value-added services. The company serves advertising agencies, brands, and other service providers for advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.