VU1 (OTCMKTS:VUOC – Get Free Report) and Hamilton Beach Brands (NYSE:HBB – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, valuation, risk, institutional ownership, analyst recommendations, earnings and profitability.
Analyst Ratings
This is a breakdown of recent ratings for VU1 and Hamilton Beach Brands, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| VU1 | 0 | 0 | 0 | 0 | 0.00 | 
| Hamilton Beach Brands | 0 | 1 | 0 | 0 | 2.00 | 
Given VU1’s higher possible upside, analysts clearly believe VU1 is more favorable than Hamilton Beach Brands.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| VU1 | N/A | N/A | N/A | 
| Hamilton Beach Brands | 5.10% | 20.03% | 8.02% | 
Valuation & Earnings
This table compares VU1 and Hamilton Beach Brands”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| VU1 | N/A | N/A | N/A | N/A | N/A | 
| Hamilton Beach Brands | $654.69 million | 0.29 | $30.76 million | $2.35 | 5.97 | 
Hamilton Beach Brands has higher revenue and earnings than VU1.
Institutional and Insider Ownership
50.6% of Hamilton Beach Brands shares are owned by institutional investors. 34.7% of Hamilton Beach Brands shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Summary
Hamilton Beach Brands beats VU1 on 7 of the 8 factors compared between the two stocks.
About VU1
Vu1 Corp. designs, develops and sells mercury-free lighting products using its proprietary Electron Stimulated Luminescence (ESL) technology. It’s ESL lights use a form of cathode-ray tube technology in which accelerated electrons stimulate phosphor to create light, making the surface of lights glow in a highly energy-efficient manner and with a warm natural light. The company was founded on August 30, 1996 and is headquartered in New York, NY.
About Hamilton Beach Brands
Hamilton Beach Brands Holding Company, together with its subsidiaries, designs, markets, and distributes small electric household and specialty housewares appliances in the United States and internationally. It offers air fryers, blenders, coffee makers, food processors, indoor electric grills, irons, juicers, mixers, slow cookers, toasters, and toaster ovens. The company also provides consumer products under the Hamilton Beach and Proctor Silex brands; products under the Hamilton Beach Professional in the premium market; farm-to-table and field-to-table food processing equipment under the Weston brand; countertop appliances under the Wolf Gourmet brand; garment care products under the CHI brand; cocktail delivery system under the Bartesian brand; air purifiers under the Clorox and TrueAir brands; and water filtration systems under the Brita brand. In addition, it offers injection care management system under the Hamilton Beach Health brand; and commercial products under the Hamilton Beach Commercial and the Proctor Silex Commercial brands, as well as supplies private label products. The company sells its products through a network of mass merchandisers, e-commerce retailers, national department stores, variety store and drug store chains, specialty home retailers, distributors, restaurants, fast food chains, bars, hotels, and other retail outlets. Hamilton Beach Brands Holding Company was founded in 1904 and is headquartered in Glen Allen, Virginia.
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