Financial Comparison: Life360 (LIF) and Its Competitors

Life360 (NASDAQ:LIF) is one of 151 publicly-traded companies in the “Data processing & preparation” industry, but how does it contrast to its competitors? We will compare Life360 to similar companies based on the strength of its valuation, institutional ownership, dividends, analyst recommendations, risk, profitability and earnings.

Earnings & Valuation

This table compares Life360 and its competitors top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Life360	$396.88 million	-$28.17 million	722.67
Life360 Competitors	$5.55 billion	$11.45 million	-28.41

Life360’s competitors have higher revenue and earnings than Life360. Life360 is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.

Profitability

This table compares Life360 and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Life360	-4.72%	-4.03%	-3.16%
Life360 Competitors	-158.77%	-1,791.07%	-8.24%

Insider & Institutional Ownership

20.0% of Life360 shares are owned by institutional investors. Comparatively, 45.8% of shares of all “Data processing & preparation” companies are owned by institutional investors. 8.0% of Life360 shares are owned by insiders. Comparatively, 19.7% of shares of all “Data processing & preparation” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of current ratings and price targets for Life360 and its competitors, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Life360	0	0	7	1	3.13
Life360 Competitors	929	4864	6401	177	2.47

Life360 presently has a consensus price target of $51.00, suggesting a potential downside of 21.59%. As a group, “Data processing & preparation” companies have a potential upside of 12.73%. Given Life360’s competitors higher possible upside, analysts clearly believe Life360 has less favorable growth aspects than its competitors.

Summary

Life360 beats its competitors on 7 of the 12 factors compared.

Life360 Company Profile

Life360 Inc. is a family connection and safety company. Its business category includes mobile app and Tile tracking devices with a range of services, including location sharing, safe driver reports and crash detection with emergency dispatch. Life360 Inc. is based in SAN FRANCISCO.