Guardian Asset Advisors LLC Sells 1,731 Shares of Alphabet Inc. $GOOG

Guardian Asset Advisors LLC lessened its holdings in shares of Alphabet Inc. (NASDAQ:GOOG) by 14.7% during the 3rd quarter, according to the company in its most recent disclosure with the SEC. The institutional investor owned 10,082 shares of the information services provider’s stock after selling 1,731 shares during the quarter. Alphabet makes up approximately 1.3% of Guardian Asset Advisors LLC’s portfolio, making the stock its 19th largest holding. Guardian Asset Advisors LLC’s holdings in Alphabet were worth $2,458,000 at the end of the most recent quarter.

A number of other institutional investors have also recently added to or reduced their stakes in GOOG. Tradewinds LLC. boosted its stake in Alphabet by 2,134.8% during the 3rd quarter. Tradewinds LLC. now owns 45,098 shares of the information services provider’s stock valued at $10,984,000 after purchasing an additional 43,080 shares during the period. Bleakley Financial Group LLC increased its position in Alphabet by 1.4% in the 2nd quarter. Bleakley Financial Group LLC now owns 170,020 shares of the information services provider’s stock worth $30,160,000 after buying an additional 2,304 shares during the period. CWA Asset Management Group LLC lifted its holdings in shares of Alphabet by 2.2% during the third quarter. CWA Asset Management Group LLC now owns 157,143 shares of the information services provider’s stock worth $38,272,000 after buying an additional 3,444 shares during the last quarter. American National Bank of Texas acquired a new position in shares of Alphabet during the third quarter worth approximately $900,000. Finally, Northwestern Mutual Wealth Management Co. boosted its position in shares of Alphabet by 3.7% in the second quarter. Northwestern Mutual Wealth Management Co. now owns 1,164,341 shares of the information services provider’s stock valued at $206,542,000 after acquiring an additional 42,028 shares during the period. 27.26% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In

A number of equities analysts recently issued reports on the stock. Mizuho set a $325.00 target price on shares of Alphabet in a research report on Thursday, October 30th. Rosenblatt Securities set a $279.00 price target on shares of Alphabet in a research report on Thursday, October 30th. Royal Bank Of Canada restated an “outperform” rating and set a $375.00 price objective on shares of Alphabet in a report on Thursday, January 15th. Piper Sandler upped their price objective on shares of Alphabet from $285.00 to $330.00 and gave the company an “overweight” rating in a research report on Thursday, October 30th. Finally, Sanford C. Bernstein increased their target price on shares of Alphabet from $260.00 to $305.00 and gave the company an “outperform” rating in a research note on Thursday, October 30th. Eight analysts have rated the stock with a Strong Buy rating, twenty-eight have assigned a Buy rating, three have issued a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, Alphabet presently has a consensus rating of “Buy” and an average price target of $330.83.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google Cloud landed a five‑year AI partnership with Liberty Global to deploy Gemini models and cloud tools across the cable operator’s European business — a meaningful commercial win for Cloud and Gemini adoption that supports recurring revenue growth. Google Cloud, Liberty Global strike five-year AI partnership
• Positive Sentiment: Waymo raised $16 billion in a round that values the unit near $126 billion — this large external financing both recognizes Waymo’s standalone value and de‑risks Alphabet’s capital commitment while preserving upside from a high‑value autonomous‑vehicle asset. Waymo announces $16 billion fundraising round
• Positive Sentiment: Alphabet scored a legal win when a judge rejected a bid to force a $2.36B penalty — easing a sizeable regulatory/legal overhang. Google (GOOGL) Dodges $2.36B Class Action Penalty in Major Court Win
• Positive Sentiment: Analysts and commentators continue to point to AI‑driven strength in Search, YouTube and Cloud as the main drivers for expected strong Q4 results, supporting investor optimism heading into earnings. Alphabet (GOOGL) Stock: What Wall Street Expects from Earnings Wednesday
• Neutral Sentiment: Options market pricing and analysts expect a sizable post‑earnings move (the options market is pricing notable volatility), meaning the stock can swing sharply after the Q4 report. Alphabet (GOOGL) Q4 Earnings on Deck: Options Market Braces for a 6.18% Swing
• Neutral Sentiment: Competition in generative AI (reports of an imminent Claude 5 launch) keeps the product landscape dynamic — a potential headwind or stimulus depending on execution and partnerships. Claude 5 Will Probably Launch In Q1
• Neutral Sentiment: Short‑interest data in the latest print is uninformative (shows effectively zero days of short interest), indicating little visible short pressure but also potential data noise — not a clear driver either way.
• Negative Sentiment: Several institutional 13F filings show managers trimming GOOG positions and at least one major shareholder sale was reported (~$35M), signaling some profit‑taking after the stock’s strong run. Fund Update: PROVIDENT TRUST CO Just Disclosed New Holdings Alphabet Major Shareholder Sells
• Negative Sentiment: Critical commentary warns AI could create structural risks for ad models if monetization lags; plus a reported $110M hit to Disney from a YouTube TV carriage dispute underscores distribution/friction risks around media partners. Disney said it took a $110 million hit from its fight with YouTube TV Mag 7’s “Commitment” to Data Centers & GOOGL “Existential Crisis”

Alphabet Stock Up 1.9%

Shares of GOOG opened at $344.90 on Tuesday. The company has a quick ratio of 1.75, a current ratio of 1.75 and a debt-to-equity ratio of 0.06. The company has a 50-day moving average price of $321.44 and a two-hundred day moving average price of $267.95. The stock has a market cap of $4.16 trillion, a price-to-earnings ratio of 34.01, a P/E/G ratio of 1.86 and a beta of 1.10. Alphabet Inc. has a 12 month low of $142.66 and a 12 month high of $345.17.

Alphabet Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Monday, December 15th. Investors of record on Monday, December 8th were given a dividend of $0.21 per share. This represents a $0.84 annualized dividend and a dividend yield of 0.2%. The ex-dividend date was Monday, December 8th. Alphabet’s dividend payout ratio (DPR) is 8.28%.

Insiders Place Their Bets

In other Alphabet news, CEO Sundar Pichai sold 32,500 shares of the company’s stock in a transaction on Wednesday, January 21st. The stock was sold at an average price of $327.30, for a total value of $10,637,250.00. Following the sale, the chief executive officer directly owned 2,211,872 shares in the company, valued at $723,945,705.60. This represents a 1.45% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this hyperlink. Also, insider John Kent Walker sold 17,829 shares of Alphabet stock in a transaction on Tuesday, December 30th. The shares were sold at an average price of $314.89, for a total value of $5,614,173.81. Following the transaction, the insider directly owned 42,972 shares of the company’s stock, valued at approximately $13,531,453.08. The trade was a 29.32% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 2,069,531 shares of company stock worth $104,158,826 over the last quarter. Corporate insiders own 12.99% of the company’s stock.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.