Reviewing Super Group (NYSE:SGHC) and United Parks & Resorts (NYSE:PRKS)

United Parks & Resorts (NYSE:PRKS) and Super Group (NYSE:SGHC) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, profitability, institutional ownership, earnings, dividends and analyst recommendations.

Valuation and Earnings

This table compares United Parks & Resorts and Super Group’s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
United Parks & Resorts	$1.73 billion	2.09	$234.20 million	$3.63	15.48
Super Group	$1.41 billion	1.22	$191.16 million	N/A	N/A

United Parks & Resorts has higher revenue and earnings than Super Group.

Insider and Institutional Ownership

5.1% of Super Group shares are held by institutional investors. 1.1% of United Parks & Resorts shares are held by company insiders. Comparatively, 10.4% of Super Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Volatility & Risk

United Parks & Resorts has a beta of 1.8, suggesting that its stock price is 80% more volatile than the S&P 500. Comparatively, Super Group has a beta of 0.66, suggesting that its stock price is 34% less volatile than the S&P 500.

Profitability

This table compares United Parks & Resorts and Super Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
United Parks & Resorts	13.56%	-72.46%	9.31%
Super Group	3.92%	13.39%	7.80%

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for United Parks & Resorts and Super Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
United Parks & Resorts	1	1	1	0	2.00
Super Group	0	0	2	0	3.00

United Parks & Resorts currently has a consensus target price of $57.33, indicating a potential upside of 2.00%. Super Group has a consensus target price of $5.25, indicating a potential upside of 52.39%. Given Super Group’s stronger consensus rating and higher possible upside, analysts plainly believe Super Group is more favorable than United Parks & Resorts.

About United Parks & Resorts

United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. It operates and licenses SeaWorld theme parks in Orlando, Florida; San Antonio, Texas; Abu Dhabi, United Arab Emirates; and San Diego, California, as well as Busch Gardens theme parks in Tampa, Florida, and Williamsburg, Virginia. The company also operates water park attractions in Orlando, Florida; San Antonio, Texas; San Diego, California; Chula Vista, California; Tampa, Florida; and Williamsburg, Virginia. In addition, the company operates a reservations-only theme park in Orlando, Florida and a park in Langhorne, Pennsylvania; and theme park in Chula Vista, California. It operates a portfolio of theme parks under the SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island, and Sesame Place brand name. The company was formerly known as SeaWorld Entertainment, Inc. and changed its name to United Parks & Resorts Inc. in February 2024. SeaWorld Entertainment, Inc. was founded in 1959 and is headquartered in Orlando, Florida.

About Super Group

Super Group (SGHC) Limited operates as an online sports betting and gaming operator. It offers Betway, an online sports betting brand; and Spin, a multi-brand online casino offering. The company is based in Saint Peter Port, Guernsey.