Reviewing Brunswick (NYSE:BC) and Simulated Environment Concepts (OTCMKTS:SMEV)

Brunswick (NYSE:BC) and Simulated Environment Concepts (OTCMKTS:SMEV) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, earnings, risk, institutional ownership, valuation and profitability.

Earnings & Valuation

This table compares Brunswick and Simulated Environment Concepts”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brunswick	$5.24 billion	0.71	$130.10 million	$0.62	91.32
Simulated Environment Concepts	N/A	N/A	N/A	N/A	N/A

Brunswick has higher revenue and earnings than Simulated Environment Concepts.

Volatility and Risk

Brunswick has a beta of 1.28, meaning that its stock price is 28% more volatile than the S&P 500. Comparatively, Simulated Environment Concepts has a beta of 0.42, meaning that its stock price is 58% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current recommendations for Brunswick and Simulated Environment Concepts, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brunswick	0	6	7	0	2.54
Simulated Environment Concepts	0	0	0	0	0.00

Brunswick presently has a consensus target price of $68.25, indicating a potential upside of 20.54%. Given Brunswick’s stronger consensus rating and higher possible upside, equities analysts clearly believe Brunswick is more favorable than Simulated Environment Concepts.

Institutional and Insider Ownership

99.3% of Brunswick shares are owned by institutional investors. Comparatively, 0.2% of Simulated Environment Concepts shares are owned by institutional investors. 0.9% of Brunswick shares are owned by insiders. Comparatively, 62.6% of Simulated Environment Concepts shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Profitability

This table compares Brunswick and Simulated Environment Concepts’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Brunswick	0.82%	10.73%	3.54%
Simulated Environment Concepts	N/A	N/A	N/A

Summary

Brunswick beats Simulated Environment Concepts on 9 of the 10 factors compared between the two stocks.

About Brunswick

Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. It operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands. The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories. The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale brand names. The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; Thunder Jet heavy-gauge aluminum boats; Veer recreational and fishing boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.

About Simulated Environment Concepts

Simulated Environment Concepts, Inc. engages in the development and manufacture of medical, health, and wellness equipments in the United States and internationally. Its products include SpaCapsule, a robotic massage therapy system used for medical rehabilitation, relaxation, weight loss, slimming, cellulite management, and general wellness; and PTjetCapsule. The company also offers components, parts, accessories, and peripheral massage and health related items. Its products are used in various environments, such as corporate employee lounges, relaxation centers, gyms and health clubs, doctor's offices, hotels, tanning and beauty salons/spas, luxury accommodations, gulf clubs, ski lounges, shopping centers and malls, airports, cruise ships, luxury yachts, and homes. Simulated Environment Concepts, Inc. was founded in 1993 and is based in Miami, Florida.