W Keith Smith Sells 20,476 Shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT) Stock

Direct Digital Holdings, Inc. (NASDAQ:DRCT) President W Keith Smith sold 20,476 shares of the stock in a transaction on Monday, July 14th. The stock was sold at an average price of $0.55, for a total value of $11,261.80. Following the sale, the president directly owned 164,524 shares of the company’s stock, valued at approximately $90,488.20. This represents a 11.07% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website.

W Keith Smith also recently made the following trade(s):

• On Tuesday, July 15th, W Keith Smith sold 8,100 shares of Direct Digital stock. The stock was sold at an average price of $0.54, for a total value of $4,374.00.
• On Tuesday, July 15th, W Keith Smith sold 8,100 shares of Direct Digital stock. The stock was sold at an average price of $0.54, for a total value of $4,374.00.

Direct Digital Trading Down 2.8%

Shares of NASDAQ DRCT opened at $0.52 on Friday. Direct Digital Holdings, Inc. has a twelve month low of $0.44 and a twelve month high of $6.59. The company has a market capitalization of $9.91 million, a price-to-earnings ratio of -0.30 and a beta of 6.07. The business has a 50 day simple moving average of $0.55 and a 200-day simple moving average of $0.82.

Direct Digital (NASDAQ:DRCT) last issued its quarterly earnings data on Tuesday, May 6th. The company reported ($0.35) EPS for the quarter, missing analysts’ consensus estimates of ($0.05) by ($0.30). The company had revenue of $8.16 million during the quarter, compared to analysts’ expectations of $9.40 million. As a group, equities analysts predict that Direct Digital Holdings, Inc. will post -1.91 earnings per share for the current year.

Institutional Trading of Direct Digital

A hedge fund recently bought a new stake in Direct Digital stock. Citadel Advisors LLC bought a new stake in shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT) in the 4th quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor bought 44,202 shares of the company’s stock, valued at approximately $70,000. Citadel Advisors LLC owned about 0.30% of Direct Digital as of its most recent SEC filing. Institutional investors and hedge funds own 4.02% of the company’s stock.

Analyst Ratings Changes

Separately, Benchmark reduced their price objective on Direct Digital from $8.00 to $6.00 and set a “buy” rating on the stock in a research note on Wednesday, May 7th.

Direct Digital Company Profile

Direct Digital Holdings, Inc operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.