Head-To-Head Review: Mogo (NASDAQ:MOGO) & Viant Technology (NASDAQ:DSP)

Mogo (NASDAQ:MOGO) and Viant Technology (NASDAQ:DSP) are both small-cap business services companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, profitability, earnings and valuation.

Institutional and Insider Ownership

14.8% of Mogo shares are held by institutional investors. Comparatively, 11.4% of Viant Technology shares are held by institutional investors. 12.3% of Mogo shares are held by company insiders. Comparatively, 29.4% of Viant Technology shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent recommendations for Mogo and Viant Technology, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Mogo	1	1	2	0	2.25
Viant Technology	0	1	8	2	3.09

Mogo currently has a consensus price target of $4.00, suggesting a potential upside of 131.21%. Viant Technology has a consensus price target of $19.25, suggesting a potential upside of 110.38%. Given Mogo’s higher possible upside, equities research analysts plainly believe Mogo is more favorable than Viant Technology.

Risk and Volatility

Mogo has a beta of 3.41, indicating that its stock price is 241% more volatile than the S&P 500. Comparatively, Viant Technology has a beta of 1.06, indicating that its stock price is 6% more volatile than the S&P 500.

Earnings & Valuation

This table compares Mogo and Viant Technology”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Mogo	$51.97 million	0.80	-$9.98 million	$0.13	13.31
Viant Technology	$289.23 million	1.99	$2.36 million	$0.13	70.38

Viant Technology has higher revenue and earnings than Mogo. Mogo is trading at a lower price-to-earnings ratio than Viant Technology, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Mogo and Viant Technology’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Mogo	5.93%	11.71%	4.88%
Viant Technology	0.74%	-4.63%	-2.96%

Summary

Viant Technology beats Mogo on 8 of the 14 factors compared between the two stocks.

About Mogo

Mogo Inc. operates as a digital finance company in Canada, Europe, and internationally. The company's digital solutions help build wealth and achieve financial freedom. It provides MogoTrade, a stock trading app; Moka; and MogoMoney that provides online personal loans. The company also offers digital loans and mortgages; and operates a digital payments platform that powers next-generation card programs for both global corporations and fintech companies in Europe and Canada. Mogo Inc. is headquartered in Vancouver, Canada.

About Viant Technology

Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.