Trade Desk (NASDAQ:TTD – Get Free Report) and Bright Mountain Media (OTCMKTS:BMTM – Get Free Report) are both computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, earnings, analyst recommendations, valuation, profitability and risk.
Valuation and Earnings
This table compares Trade Desk and Bright Mountain Media”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Trade Desk | $2.44 billion | 9.93 | $393.08 million | $0.83 | 59.81 |
| Bright Mountain Media | $56.68 million | 0.12 | -$17.02 million | ($0.08) | -0.47 |
Profitability
This table compares Trade Desk and Bright Mountain Media’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Trade Desk | 15.57% | 15.19% | 7.17% |
| Bright Mountain Media | -23.61% | N/A | -35.85% |
Risk & Volatility
Trade Desk has a beta of 1.36, indicating that its share price is 36% more volatile than the S&P 500. Comparatively, Bright Mountain Media has a beta of 110.77, indicating that its share price is 10,977% more volatile than the S&P 500.
Institutional and Insider Ownership
67.8% of Trade Desk shares are held by institutional investors. 10.0% of Trade Desk shares are held by insiders. Comparatively, 61.6% of Bright Mountain Media shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Analyst Ratings
This is a summary of recent ratings and target prices for Trade Desk and Bright Mountain Media, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Trade Desk | 3 | 12 | 20 | 0 | 2.49 |
| Bright Mountain Media | 0 | 0 | 0 | 0 | 0.00 |
Trade Desk currently has a consensus price target of $86.15, indicating a potential upside of 73.55%. Given Trade Desk’s stronger consensus rating and higher possible upside, analysts clearly believe Trade Desk is more favorable than Bright Mountain Media.
Summary
Trade Desk beats Bright Mountain Media on 12 of the 14 factors compared between the two stocks.
About Trade Desk
The Trade Desk, Inc. operates as a technology company in the United States and internationally. The company offers a self-service cloud-based platform that allows buyers to plan, manage, optimize, and measure data-driven digital advertising campaigns across various ad formats and channels, including video, display, audio, digital-out-of-home, native, and social on various devices, such as computers, mobile devices, televisions, and streaming devices. It provides data and other value-added services. The company serves advertising agencies, brands, and other service providers for advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.
About Bright Mountain Media
Bright Mountain Media, Inc. provides an end-to-end digital media and advertising services platform that connects brands with targeted consumer demographics in the United States and Israel. It focuses on digital publishing comprising websites, including Mom.com, Cafemom.com, LittleThings.com, and MamasLatinas.com; and advertising technology, consumer insights, creative, and media services. The company serves advertisers, advertising agencies and advertising service organizations. The company was formerly known as Bright Mountain Acquisition Corporation and changed its name to Bright Mountain Media, Inc. in December 2015. Bright Mountain Media, Inc. is based in Boca Raton, Florida.
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