Head to Head Comparison: Generation Next Franchise Brands (OTCMKTS:VEND) vs. TechTarget (NASDAQ:TTGT)

Generation Next Franchise Brands (OTCMKTS:VEND) and TechTarget (NASDAQ:TTGT) are both business services companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, profitability, earnings, dividends, valuation, risk and institutional ownership.

Institutional and Insider Ownership

93.5% of TechTarget shares are held by institutional investors. 24.0% of Generation Next Franchise Brands shares are held by insiders. Comparatively, 0.9% of TechTarget shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Profitability

This table compares Generation Next Franchise Brands and TechTarget’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Generation Next Franchise Brands	N/A	N/A	N/A
TechTarget	-252.96%	-21.56%	-13.65%

Valuation and Earnings

This table compares Generation Next Franchise Brands and TechTarget”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Generation Next Franchise Brands	N/A	N/A	N/A	N/A	N/A
TechTarget	$387.10 million	1.11	-$116.86 million	($0.42)	-14.29

Generation Next Franchise Brands has higher earnings, but lower revenue than TechTarget.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Generation Next Franchise Brands and TechTarget, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Generation Next Franchise Brands	0	0	0	0	0.00
TechTarget	1	1	4	0	2.50

TechTarget has a consensus target price of $16.40, suggesting a potential upside of 173.33%. Given TechTarget’s stronger consensus rating and higher probable upside, analysts clearly believe TechTarget is more favorable than Generation Next Franchise Brands.

Summary

TechTarget beats Generation Next Franchise Brands on 5 of the 9 factors compared between the two stocks.

About Generation Next Franchise Brands

Generation Next Franchise Brands, Inc. engages in the development and operation of retail platforms and related technology through franchise, licensing, wholesale, and corporate-owned business models. It operates through the following segments: Reis & Irvy’s; Print Mates, Inc.; and 19 Degrees, Inc. The Reis & Irvy’s, Inc. segment represents the sale of frozen yogurt and ice cream robots, franchise fees, royalties, location fees, and product rebates. The Print Mates, Inc. offers instant printing of photographs from touchscreen kiosks. The 19 Degrees, Inc. acts as a management company for 19 Degrees Corporate Service, LLC. The company was founded by Nicholas Yates on June 8, 2011 and is headquartered in San Diego, CA.

About TechTarget

TechTarget, Inc., together with its subsidiaries, provides marketing and sales services that deliver business impact for business-to-business technology companies in North America and internationally. The company's service enables technology vendors to identify, reach, and influence corporate information technology (IT) decision-makers actively researching specific IT purchases; and customized marketing programs that integrate demand generation, brand advertising techniques, and content curation and creation. It offers business to business services, such as IT Deal Alert, a suite of data, software, and services comprising Priority Engine and Qualified Sales Opportunities to identify and prioritize accounts and individuals actively researching new technology purchases or upgrades; demand solutions provides marketing programs, including white papers, webcasts, podcasts, videocasts, virtual trade shows, and content sponsorships; brand solutions which includes on-network banner advertising and digital sponsorships, off-network banner targeting, and microsites and related formats; custom content creation that delivers market insights and guidance to technology companies and off-the-shelf editorial sponsorship products on topics aligned to customer markets; and BrightTALK platform which allows customers to create, host and promote webinars, virtual events, and video content. In addition, the company operates websites, webinars, and virtual event channels that focus on a specific IT sector, such as storage, security, or networking; and enables registered members to conduct their pre-purchase research by accessing vendor supplied content through its virtual event and webinar channels, and website networks. TechTarget, Inc. was incorporated in 1999 and is headquartered in Newton, Massachusetts.