American Rebel (NASDAQ:AREB) vs. Guardforce AI (NASDAQ:GFAI) Head to Head Comparison

American Rebel (NASDAQ:AREB) and Guardforce AI (NASDAQ:GFAI) are both small-cap industrials companies, but which is the better business? We will compare the two companies based on the strength of their valuation, earnings, institutional ownership, profitability, dividends, risk and analyst recommendations.

Analyst Ratings

This is a summary of recent ratings and recommmendations for American Rebel and Guardforce AI, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Rebel	0	0	0	0	0.00
Guardforce AI	0	0	1	1	3.50

Guardforce AI has a consensus price target of $4.50, indicating a potential upside of 309.09%. Given Guardforce AI’s stronger consensus rating and higher probable upside, analysts clearly believe Guardforce AI is more favorable than American Rebel.

Valuation and Earnings

This table compares American Rebel and Guardforce AI”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
American Rebel	$11.42 million	0.76	-$17.60 million	N/A	N/A
Guardforce AI	$36.35 million	0.54	-$5.86 million	N/A	N/A

Guardforce AI has higher revenue and earnings than American Rebel.

Volatility & Risk

American Rebel has a beta of 1.25, meaning that its stock price is 25% more volatile than the S&P 500. Comparatively, Guardforce AI has a beta of 2.52, meaning that its stock price is 152% more volatile than the S&P 500.

Profitability

This table compares American Rebel and Guardforce AI’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
American Rebel	-346.67%	N/A	-301.40%
Guardforce AI	N/A	N/A	N/A

Institutional and Insider Ownership

13.6% of American Rebel shares are held by institutional investors. Comparatively, 2.0% of Guardforce AI shares are held by institutional investors. 84.7% of American Rebel shares are held by insiders. Comparatively, 76.7% of Guardforce AI shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Guardforce AI beats American Rebel on 9 of the 12 factors compared between the two stocks.

About American Rebel

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.

About Guardforce AI

Guardforce AI Co., Limited offers cash solutions and cash handling services in Thailand. The company operates through four segments: Secured Logistics Business, General Security Solutions, Robotics Solution Business, and Information Security Business. Its services include cash-in-transit, vehicles to banks, ATM management, cash center operations, cash processing, coin processing, consolidate cash center, and cheque center services, as well as cash deposit machine solutions, such as cash deposit management and express cash services. The company also sells and rents robots; and sells and installs Rapid7 software, as well as provision of integrated alarm security system installation, PCI ASV scan, and penetration testing services. Its customers include local commercial banks, chain retailers, coin manufacturing mints, and government authorities. The company was founded in 1982 and is based in Singapore.