Netflix, Inc. $NFLX Shares Acquired by Montecito Bank & Trust

Montecito Bank & Trust increased its position in shares of Netflix, Inc. (NASDAQ:NFLX) by 791.3% during the 4th quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 10,187 shares of the Internet television network’s stock after purchasing an additional 9,044 shares during the period. Montecito Bank & Trust’s holdings in Netflix were worth $955,000 at the end of the most recent quarter.

Other institutional investors have also recently added to or reduced their stakes in the company. Nordea Investment Management AB lifted its holdings in shares of Netflix by 886.6% in the fourth quarter. Nordea Investment Management AB now owns 9,667,997 shares of the Internet television network’s stock valued at $902,798,000 after buying an additional 8,688,113 shares during the period. Norges Bank bought a new position in Netflix during the second quarter valued at about $7,929,645,000. Laurel Wealth Advisors LLC grew its holdings in Netflix by 128,553.9% during the second quarter. Laurel Wealth Advisors LLC now owns 4,881,129 shares of the Internet television network’s stock worth $6,536,466,000 after acquiring an additional 4,877,335 shares during the period. Sarasin & Partners LLP grew its holdings in Netflix by 2,758.1% during the fourth quarter. Sarasin & Partners LLP now owns 2,361,663 shares of the Internet television network’s stock worth $221,430,000 after acquiring an additional 2,279,032 shares during the period. Finally, Union Bancaire Privee UBP SA raised its position in Netflix by 1,672.4% in the fourth quarter. Union Bancaire Privee UBP SA now owns 943,533 shares of the Internet television network’s stock worth $86,741,000 after acquiring an additional 890,299 shares in the last quarter. 80.93% of the stock is currently owned by institutional investors and hedge funds.

Analysts Set New Price Targets

A number of equities research analysts have weighed in on the stock. Jefferies Financial Group reissued a “buy” rating on shares of Netflix in a report on Friday, February 27th. Weiss Ratings downgraded shares of Netflix from a “buy (b-)” rating to a “hold (c+)” rating in a report on Thursday, January 22nd. Susquehanna raised shares of Netflix to a “positive” rating and set a $112.00 target price for the company in a research note on Wednesday, January 21st. Phillip Securities upgraded shares of Netflix from a “sell” rating to a “moderate buy” rating and raised their target price for the stock from $95.00 to $100.00 in a report on Monday, January 26th. Finally, Erste Group Bank upgraded shares of Netflix from a “hold” rating to a “buy” rating in a research report on Tuesday. Two investment analysts have rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating and twelve have issued a Hold rating to the stock. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $114.35.

Insider Activity

In other news, insider David A. Hyman sold 23,439 shares of the stock in a transaction on Friday, January 16th. The stock was sold at an average price of $88.11, for a total value of $2,065,210.29. Following the completion of the sale, the insider owned 316,100 shares in the company, valued at $27,851,571. This represents a 6.90% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director Reed Hastings sold 426,290 shares of the firm’s stock in a transaction on Friday, January 2nd. The stock was sold at an average price of $91.67, for a total value of $39,078,004.30. Following the completion of the sale, the director directly owned 3,940 shares of the company’s stock, valued at approximately $361,179.80. This trade represents a 99.08% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders sold 1,520,133 shares of company stock worth $137,259,786. 1.37% of the stock is owned by corporate insiders.

Netflix Price Performance

NFLX stock opened at $90.92 on Wednesday. Netflix, Inc. has a one year low of $75.01 and a one year high of $134.12. The firm has a 50-day moving average of $86.96 and a two-hundred day moving average of $101.27. The firm has a market capitalization of $383.88 billion, a PE ratio of 35.98, a P/E/G ratio of 1.43 and a beta of 1.68. The company has a current ratio of 1.19, a quick ratio of 1.19 and a debt-to-equity ratio of 0.51.

Netflix (NASDAQ:NFLX) last released its earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, topping the consensus estimate of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The business had revenue of $12.05 billion for the quarter, compared to the consensus estimate of $11.97 billion. During the same period last year, the firm posted $0.43 earnings per share. The firm’s quarterly revenue was up 17.6% compared to the same quarter last year. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, analysts forecast that Netflix, Inc. will post 24.58 earnings per share for the current year.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: BTS Seoul concert livestream drew 18.4 million global viewers — a large live-event audience that supports Netflix’s push into live‑adjacent and music-driven programming, potential ad revenue, and subscriber engagement. BTS Seoul concert livestream draws 18.4 million global viewers, Netflix says
• Positive Sentiment: ‘Bridgerton’ Season 5 filming is underway with new romantic leads and the show promoting its first LGBTQ leads — signals of continued franchise strength and cultural relevance that help retention and organic subscriber interest. ‘Bridgerton’ Season 5 Sets Francesca and Michaela Stirling as Romantic Leads, Filming Now Underway – Variety
• Positive Sentiment: Analyst sentiment is warming: Citi resumed coverage with a $115 price target and other firms (Erste, Bernstein) have upgraded or reiterated buy/outperform views — supports near-term demand from institutional buyers. Citi Resumes Coverage of Netflix (NFLX) Stock
• Neutral Sentiment: Warner Music multi‑year first‑look partnership to produce music-focused docs/films with Netflix — expands content mix into music and could bolster advertising and live-adjacent offerings, but the revenue impact timing is uncertain. Is Netflix’s (NFLX) Warner Music Deal a Clue to Its Next Advertising Growth Lever?
• Neutral Sentiment: Coverage pieces and analysis (Zacks, The Motley Fool) are debating what comes next after Netflix withdrew from the Warner Bros. assets contest — raises strategic questions but also highlights management discipline; outcome is uncertain. What Comes Next After Netflix Walked Away From Warner?
• Negative Sentiment: Survey data suggests price‑sensitive consumers (e.g., in Canada) are opting for ad‑supported plans — a potential headwind to ARPU if shifts accelerate and ad load/pricing doesn’t fully offset lower subscription revenue. NFLX, DIS, PSKY: New ‘Couch Potato Report’ Shows Cash-Strapped Canadians Choose to Stream with Ads
• Negative Sentiment: Several short‑interest notices reported a “large increase” but the published figures appear erroneous (0 shares/NaN). If accurate shorting picked up it would be negative, but current public data are unreliable — treat reported short‑pressure as uncertain.

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.