Financial Review: Generation Next Franchise Brands (OTCMKTS:VEND) versus Fluent (NASDAQ:FLNT)

Generation Next Franchise Brands (OTCMKTS:VEND) and Fluent (NASDAQ:FLNT) are both business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, dividends, risk, profitability and earnings.

Analyst Ratings

This is a summary of current ratings and price targets for Generation Next Franchise Brands and Fluent, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Generation Next Franchise Brands	0	0	0	0	0.00
Fluent	0	1	1	0	2.50

Fluent has a consensus price target of $4.25, indicating a potential upside of 28.55%. Given Fluent’s stronger consensus rating and higher probable upside, analysts clearly believe Fluent is more favorable than Generation Next Franchise Brands.

Insider and Institutional Ownership

23.3% of Fluent shares are held by institutional investors. 24.0% of Generation Next Franchise Brands shares are held by company insiders. Comparatively, 38.4% of Fluent shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Generation Next Franchise Brands and Fluent”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Generation Next Franchise Brands	N/A	N/A	N/A	N/A	N/A
Fluent	$198.41 million	0.50	-$27.17 million	($0.87)	-3.80

Generation Next Franchise Brands has higher earnings, but lower revenue than Fluent.

Profitability

This table compares Generation Next Franchise Brands and Fluent’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Generation Next Franchise Brands	N/A	N/A	N/A
Fluent	-12.22%	-132.41%	-30.65%

Summary

Fluent beats Generation Next Franchise Brands on 6 of the 9 factors compared between the two stocks.

About Generation Next Franchise Brands

Generation Next Franchise Brands, Inc. engages in the development and operation of retail platforms and related technology through franchise, licensing, wholesale, and corporate-owned business models. It operates through the following segments: Reis & Irvy’s; Print Mates, Inc.; and 19 Degrees, Inc. The Reis & Irvy’s, Inc. segment represents the sale of frozen yogurt and ice cream robots, franchise fees, royalties, location fees, and product rebates. The Print Mates, Inc. offers instant printing of photographs from touchscreen kiosks. The 19 Degrees, Inc. acts as a management company for 19 Degrees Corporate Service, LLC. The company was founded by Nicholas Yates on June 8, 2011 and is headquartered in San Diego, CA.

About Fluent

Fluent, Inc. provides data-driven digital marketing services in the United States and internationally. The company operates through Fluent and All Other segments. It offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. The company also delivers data and performance-based marketing executions to various consumer brands, direct marketers, and agencies across a range of industries, including financial products and services, media and entertainment, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2010 and is headquartered in New York, New York.