Cardlytics (CDLX) vs. Its Rivals Head-To-Head Analysis

Cardlytics (NASDAQ:CDLX) is one of 257 publicly-traded companies in the “Media” industry, but how does it weigh in compared to its peers? We will compare Cardlytics to similar companies based on the strength of its valuation, risk, institutional ownership, dividends, earnings, profitability and analyst recommendations.

Risk and Volatility

Cardlytics has a beta of 0.79, meaning that its stock price is 21% less volatile than the S&P 500. Comparatively, Cardlytics’ peers have a beta of 0.96, meaning that their average stock price is 4% less volatile than the S&P 500.

Insider & Institutional Ownership

68.1% of Cardlytics shares are held by institutional investors. Comparatively, 37.7% of shares of all “Media” companies are held by institutional investors. 5.9% of Cardlytics shares are held by insiders. Comparatively, 17.6% of shares of all “Media” companies are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Cardlytics and its peers gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Cardlytics	$233.27 million	-$103.49 million	-0.28
Cardlytics Competitors	$2.97 billion	$35.12 million	-0.10

Cardlytics’ peers have higher revenue and earnings than Cardlytics. Cardlytics is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares Cardlytics and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Cardlytics	-55.92%	-956.56%	-38.39%
Cardlytics Competitors	-18.35%	-47.68%	-4.81%

Analyst Recommendations

This is a breakdown of recent ratings and price targets for Cardlytics and its peers, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cardlytics	2	2	0	0	1.50
Cardlytics Competitors	2325	6913	10766	489	2.46

Cardlytics currently has a consensus price target of $6.00, suggesting a potential upside of 229.67%. As a group, “Media” companies have a potential upside of 26.51%. Given Cardlytics’ higher probable upside, research analysts clearly believe Cardlytics is more favorable than its peers.

Summary

Cardlytics peers beat Cardlytics on 11 of the 13 factors compared.

Cardlytics Company Profile

Cardlytics, Inc. operates an advertising platform in the United States and the United Kingdom. It offers Cardlytics platform, a proprietary native bank advertising channel that enables marketers to reach customers through their network of financial institution partners through digital channels, such as online, mobile applications, email, and various real-time notifications; and Bridg platform, a customer data platform which utilizes point-of-sale data and enables marketers to perform analytics and targeted loyalty marketing, as well as measure the impact of their marketing. The company was incorporated in 2008 and is headquartered in Atlanta, Georgia.