23,825 Shares in Salesforce Inc. $CRM Purchased by Empire Financial Management Company LLC

Empire Financial Management Company LLC bought a new stake in shares of Salesforce Inc. (NYSE:CRM) in the first quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm bought 23,825 shares of the CRM provider’s stock, valued at approximately $4,447,000. Salesforce accounts for 1.0% of Empire Financial Management Company LLC’s portfolio, making the stock its 27th biggest position.

Other institutional investors also recently bought and sold shares of the company. Brighton Jones LLC boosted its stake in shares of Salesforce by 13.7% in the fourth quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock valued at $8,582,000 after purchasing an additional 3,102 shares during the period. Revolve Wealth Partners LLC increased its stake in Salesforce by 12.6% during the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock worth $611,000 after buying an additional 205 shares during the period. Bison Wealth LLC increased its stake in Salesforce by 9.0% during the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock worth $747,000 after buying an additional 184 shares during the period. Sivia Capital Partners LLC lifted its holdings in Salesforce by 3.7% during the 2nd quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock worth $807,000 after buying an additional 106 shares in the last quarter. Finally, United Bank lifted its holdings in Salesforce by 5.2% during the 2nd quarter. United Bank now owns 10,198 shares of the CRM provider’s stock worth $2,781,000 after buying an additional 500 shares in the last quarter. 80.43% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: A three-year U.S. Department of Veterans Affairs agreement with a potential value of $1.6 billion is strengthening Salesforce’s government-cloud narrative. The contract expands use of Missionforce, Agentforce, Slack, MuleSoft, Tableau and Data 360 across the VA’s nationwide network, highlighting demand for Salesforce’s AI agents and unified data platform. Will Salesforce’s (CRM) US$1.6 Billion VA AI Deal Redefine Its Government-Cloud Narrative?
• Positive Sentiment: Salesforce was among the enterprise-software leaders in a broad rebound, with investors rotating toward companies positioned to benefit from AI adoption. The sector rally helped lift sentiment after a period of heavy selling. Salesforce Surges 7%, ServiceNow Jumps 8%, Workday Jumps 10% as Software Rebounds on AI Rotation
• Positive Sentiment: Commentary on Salesforce’s earnings move points to continued investor interest following its latest quarterly results, when the company exceeded consensus expectations for both earnings and revenue. The beat supports the view that cost discipline and AI-related products can drive growth. Why Did Salesforce Lead Index Gainers After Its Earnings Move?
• Neutral Sentiment: Night View Capital describes AI as a transformative, economy-wide technology and cites Salesforce as an important platform for corporate AI deployment. The discussion is supportive of the long-term thesis but does not represent a new contract or change to financial guidance. Salesforce’s Impact on AI Deployment in Corporate Environments
• Neutral Sentiment: Analysts maintain a consensus “Moderate Buy” view, while investors weigh Salesforce against other beaten-down Dow companies as a potential dip-buying opportunity. Salesforce Receives Consensus Rating of Moderate Buy
• Negative Sentiment: Despite the rebound, Salesforce remains well below its 52-week high, reflecting lingering concerns about software-sector valuations, competition and the pace at which AI investments translate into recurring revenue. Disney or Salesforce: Which Beaten-Down Dow Giant Is the Smarter Dip-Buy?

Analyst Ratings Changes

Several equities analysts have commented on the stock. HSBC boosted their price target on shares of Salesforce from $350.00 to $356.00 and gave the stock a “buy” rating in a research note on Friday, May 29th. The Goldman Sachs Group initiated coverage on Salesforce in a research note on Thursday, June 18th. They issued a “neutral” rating on the stock. TD Cowen reiterated a “buy” rating on shares of Salesforce in a report on Friday, June 12th. KeyCorp cut Salesforce from an “overweight” rating to a “sector weight” rating in a research note on Wednesday, July 8th. Finally, BTIG Research reiterated a “buy” rating and issued a $255.00 price objective on shares of Salesforce in a research note on Tuesday, May 26th. Two analysts have rated the stock with a Strong Buy rating, twenty-four have issued a Buy rating, sixteen have assigned a Hold rating and four have issued a Sell rating to the company’s stock. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus target price of $249.51.

Salesforce Price Performance

Salesforce stock opened at $181.42 on Wednesday. The company has a current ratio of 0.79, a quick ratio of 0.79 and a debt-to-equity ratio of 1.15. The company has a fifty day simple moving average of $170.00 and a 200-day simple moving average of $186.08. The stock has a market cap of $148.58 billion, a P/E ratio of 21.00, a price-to-earnings-growth ratio of 0.94 and a beta of 1.18. Salesforce Inc. has a 12-month low of $146.32 and a 12-month high of $274.00.

Salesforce (NYSE:CRM) last posted its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, topping the consensus estimate of $3.13 by $0.75. The firm had revenue of $11.13 billion during the quarter, compared to analysts’ expectations of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The firm’s revenue was up 13.3% compared to the same quarter last year. During the same quarter in the previous year, the business earned $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Equities analysts expect that Salesforce Inc. will post 10.29 EPS for the current fiscal year.

Salesforce Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th were paid a $0.44 dividend. The ex-dividend date was Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a yield of 1.0%. Salesforce’s payout ratio is currently 20.37%.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.