Full House Resorts (NASDAQ:FLL – Get Free Report) and GameStop (NYSE:GME – Get Free Report) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, dividends, profitability, earnings, analyst recommendations, risk and valuation.
Insider & Institutional Ownership
37.7% of Full House Resorts shares are held by institutional investors. Comparatively, 29.2% of GameStop shares are held by institutional investors. 9.4% of Full House Resorts shares are held by company insiders. Comparatively, 8.6% of GameStop shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Valuation & Earnings
This table compares Full House Resorts and GameStop”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Full House Resorts | $299.92 million | 0.30 | -$40.67 million | ($1.12) | -2.25 |
| GameStop | $3.82 billion | 2.49 | $131.30 million | $0.82 | 25.87 |
GameStop has higher revenue and earnings than Full House Resorts. Full House Resorts is trading at a lower price-to-earnings ratio than GameStop, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
Full House Resorts has a beta of 1.31, indicating that its share price is 31% more volatile than the S&P 500. Comparatively, GameStop has a beta of -1.23, indicating that its share price is 223% less volatile than the S&P 500.
Analyst Recommendations
This is a summary of current recommendations and price targets for Full House Resorts and GameStop, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Full House Resorts | 1 | 1 | 3 | 0 | 2.40 |
| GameStop | 1 | 1 | 0 | 0 | 1.50 |
Full House Resorts presently has a consensus target price of $4.50, suggesting a potential upside of 78.57%. GameStop has a consensus target price of $13.50, suggesting a potential downside of 36.37%. Given Full House Resorts’ stronger consensus rating and higher probable upside, research analysts clearly believe Full House Resorts is more favorable than GameStop.
Profitability
This table compares Full House Resorts and GameStop’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Full House Resorts | -13.38% | -150.12% | -6.11% |
| GameStop | 11.08% | 9.75% | 5.80% |
Summary
GameStop beats Full House Resorts on 8 of the 14 factors compared between the two stocks.
About Full House Resorts
Full House Resorts, Inc. owns, leases, operates, develops, manages, and invests in casinos, and related hospitality and entertainment facilities in the United States. It operates through Midwest & South, West, and Contracted Sports Wagering segments. The company's properties include American Place in Waukegan, Illinois; Silver Slipper Casino and Hotel in Hancock County, Mississippi; Rising Star Casino Resort in Rising Sun, Indiana; Bronco Billy's Casino and Chamonix Casino Hotel in Cripple Creek, Colorado; Stockman's Casino in Fallon, Nevada; and Grand Lodge Casino, located within the Hyatt Regency Lake Tahoe Resort, Spa and Casino in Incline Village, Nevada. It also offers online sports wagering services. The company was incorporated in 1987 and is headquartered in Las Vegas, Nevada.
About GameStop
GameStop Corp., a specialty retailer, provides games and entertainment products through its stores and ecommerce platforms in the United States, Canada, Australia, and Europe. The company sells new and pre-owned gaming platforms; accessories, such as controllers, gaming headsets, and virtual reality products; new and pre-owned gaming software; and in-game digital currency, digital downloadable content, and full-game downloads. It sells collectibles comprising apparel, toys, trading cards, gadgets, and other retail products for pop culture and technology enthusiasts, as well as engages in the digital asset wallet and NFT marketplace activities. The company operates stores and ecommerce sites under the GameStop, EB Games, and Micromania brands; and pop culture themed stores that sell collectibles, apparel, gadgets, electronics, toys, and other retail products under the Zing Pop Culture brand, as well as offers Game Informer magazine, a print and digital gaming publication. The company was formerly known as GSC Holdings Corp. GameStop Corp. was founded in 1996 and is headquartered in Grapevine, Texas.
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