Head-To-Head Comparison: X3 (NASDAQ:XTKG) vs. Omnicom Group (NYSE:OMC)

X3 (NASDAQ:XTKG) and Omnicom Group (NYSE:OMC) are both business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, institutional ownership, risk, profitability, analyst recommendations and earnings.

Analyst Ratings

This is a summary of recent ratings and target prices for X3 and Omnicom Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
X3	1	0	0	0	1.00
Omnicom Group	0	5	4	0	2.44

Omnicom Group has a consensus price target of $92.57, suggesting a potential upside of 13.97%. Given Omnicom Group’s stronger consensus rating and higher possible upside, analysts plainly believe Omnicom Group is more favorable than X3.

Insider and Institutional Ownership

1.9% of X3 shares are held by institutional investors. Comparatively, 92.0% of Omnicom Group shares are held by institutional investors. 23.9% of X3 shares are held by company insiders. Comparatively, 1.0% of Omnicom Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Volatility & Risk

X3 has a beta of 1.65, indicating that its stock price is 65% more volatile than the S&P 500. Comparatively, Omnicom Group has a beta of 0.74, indicating that its stock price is 26% less volatile than the S&P 500.

Earnings and Valuation

This table compares X3 and Omnicom Group”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
X3	$11.61 million	0.06	-$76.24 million	N/A	N/A
Omnicom Group	$16.07 billion	0.98	$1.48 billion	$6.77	12.00

Omnicom Group has higher revenue and earnings than X3.

Profitability

This table compares X3 and Omnicom Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
X3	N/A	N/A	N/A
Omnicom Group	8.31%	33.30%	5.73%

Summary

Omnicom Group beats X3 on 10 of the 12 factors compared between the two stocks.

About X3

X3 Holdings Co Ltd. provides technology solutions and services worldwide. The company offers Global Trade Platform, a digital platform for trading partners, service providers, and government authorities. It also engages in bitcoin cryptomining operations, renewable energy projects, and agriculture technologies and trading. The company was formerly known as Powerbridge Technologies Co., Ltd. and changed its name to X3 Holdings Co Ltd. in January 2024. X3 Holdings Co Ltd. was founded in 1997 and is headquartered in Singapore.

About Omnicom Group

Omnicom Group Inc., together with its subsidiaries, offers advertising, marketing, and corporate communications services. It provides a range of services in the areas of advertising and media, precision marketing, commerce and branding, experiential, execution and support, public relations, and healthcare. The company's services include advertising, branding, content marketing, corporate social responsibility consulting, crisis communications, custom publishing, data analytics, database management, digital/direct marketing and post-production, digital transformation consulting, entertainment marketing, experiential marketing, field marketing, sales support, financial/corporate business-to-business advertising, graphic arts/digital imaging, healthcare marketing and communications, and instore design services. Its services also comprise interactive marketing, investor relations, marketing research, media planning and buying, retail media planning and buying, merchandising and point of sale, mobile marketing, multi-cultural marketing, non-profit marketing, organizational communications, package design, product placement, promotional marketing, public affairs, public relations, retail marketing, retail media and e-commerce, search engine marketing, shopper marketing, social media marketing, and sports and event marketing services. It operates in the North and Latin America, Europe, the Middle East and Africa (EMEA), and the Asia Pacific. The company was incorporated in 1944 and is based in New York, New York.