Range Financial Group LLC purchased a new position in shares of Wayfair Inc. (NYSE:W – Free Report) in the third quarter, according to its most recent filing with the SEC. The firm purchased 14,891 shares of the company’s stock, valued at approximately $1,330,000.
A number of other hedge funds and other institutional investors also recently made changes to their positions in the business. EverSource Wealth Advisors LLC boosted its position in shares of Wayfair by 393.4% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 819 shares of the company’s stock valued at $42,000 after purchasing an additional 653 shares in the last quarter. Parallel Advisors LLC boosted its holdings in shares of Wayfair by 229.0% during the 2nd quarter. Parallel Advisors LLC now owns 1,576 shares of the company’s stock worth $81,000 after buying an additional 1,097 shares in the last quarter. Farther Finance Advisors LLC grew its position in shares of Wayfair by 1,173.8% during the 3rd quarter. Farther Finance Advisors LLC now owns 1,605 shares of the company’s stock worth $143,000 after buying an additional 1,479 shares during the period. IFP Advisors Inc increased its stake in shares of Wayfair by 49.3% in the 2nd quarter. IFP Advisors Inc now owns 1,869 shares of the company’s stock valued at $96,000 after acquiring an additional 617 shares in the last quarter. Finally, GFG Capital LLC acquired a new position in shares of Wayfair during the 2nd quarter valued at $102,000. 89.67% of the stock is owned by institutional investors and hedge funds.
Wayfair Price Performance
W opened at $101.96 on Tuesday. Wayfair Inc. has a fifty-two week low of $20.41 and a fifty-two week high of $114.92. The firm has a market capitalization of $13.29 billion, a PE ratio of -39.83 and a beta of 3.25. The company’s 50-day moving average is $100.33 and its 200 day moving average is $81.55.
Analyst Upgrades and Downgrades
A number of research firms have commented on W. Evercore ISI raised their price target on shares of Wayfair from $100.00 to $115.00 and gave the stock an “outperform” rating in a report on Thursday, October 30th. Guggenheim increased their price objective on shares of Wayfair from $120.00 to $125.00 and gave the stock a “buy” rating in a research report on Thursday, November 13th. Barclays raised their target price on Wayfair from $70.00 to $104.00 and gave the company a “positive” rating in a research note on Wednesday, October 29th. Wells Fargo & Company upped their price target on Wayfair from $90.00 to $110.00 and gave the stock an “overweight” rating in a research note on Wednesday, October 29th. Finally, Citigroup increased their price target on Wayfair from $105.00 to $135.00 and gave the stock a “buy” rating in a report on Wednesday, October 29th. Two investment analysts have rated the stock with a Strong Buy rating, eighteen have given a Buy rating, ten have given a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $105.29.
Insider Buying and Selling
In other Wayfair news, insider Steven Conine sold 30,000 shares of Wayfair stock in a transaction on Friday, December 26th. The shares were sold at an average price of $102.33, for a total transaction of $3,069,900.00. Following the transaction, the insider directly owned 439,073 shares of the company’s stock, valued at $44,930,340.09. The trade was a 6.40% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, CTO Fiona Tan sold 6,347 shares of the stock in a transaction dated Wednesday, November 5th. The shares were sold at an average price of $100.54, for a total transaction of $638,127.38. Following the completion of the sale, the chief technology officer owned 198,860 shares of the company’s stock, valued at approximately $19,993,384.40. This represents a 3.09% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders have sold 1,085,959 shares of company stock worth $103,711,474. 21.91% of the stock is owned by corporate insiders.
Wayfair News Summary
Here are the key news stories impacting Wayfair this week:
- Positive Sentiment: Analysts give Wayfair an overall “Moderate Buy” consensus, which supports demand expectations and could be bullish for the stock if execution continues to beat estimates. Analyst Note
- Neutral Sentiment: Multiple consumer-focused pieces highlight heavy Wayfair discounting on big-ticket items (sleeper sofas, storage cabinets, sectional sets). These articles may boost traffic and short‑term sales but are unlikely to move the stock materially on their own. Links: Cabinet Deal Sofa Deal Chair Deal Sectional Deal
- Neutral Sentiment: There is broader market commentary (e.g., precious‑metals and mining coverage) included in feeds that is unrelated to Wayfair’s business and unlikely to affect its share price. Market Commentary
- Negative Sentiment: Insider sales by co‑founders Niraj Shah (CEO) and Steven Conine: each sold 120,000 shares on Dec. 23 (~$100.27–$100.28 avg) and 30,000 shares on Dec. 26 (~$102.32–$102.33 avg). Proceeds per insider ≈ $15.1M (combined ≈ $30.2M). The transactions reduced each insider’s holdings by roughly 20% then an additional ~6%, and are disclosed in SEC Form 4 filings — large founder sales can pressure sentiment even if motivated by diversification or tax planning. SEC filings: Niraj Shah Niraj Shah Form 4; Steven Conine Steven Conine Form 4
Wayfair Profile
Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.
Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.
Further Reading
- Five stocks we like better than Wayfair
- Wall Street Stockpicker Names #1 Stock of 2026
- Do not delete, read immediately
- How a Family Trust May Be Able To Help Preserve Your Wealth
- Your “birthright claim” just got activated
- Turn your “dead money” into $306+ monthly (starting this month)
Receive News & Ratings for Wayfair Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Wayfair and related companies with MarketBeat.com's FREE daily email newsletter.
