Financial Comparison: comScore (NASDAQ:SCOR) versus Pulse Network (OTCMKTS:TPNI)

Pulse Network (OTCMKTS:TPNI) and comScore (NASDAQ:SCOR) are both business services companies, but which is the better business? We will compare the two companies based on the strength of their earnings, institutional ownership, risk, dividends, valuation, profitability and analyst recommendations.

Valuation and Earnings

This table compares Pulse Network and comScore”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Pulse Network	N/A	N/A	N/A	N/A	N/A
comScore	$356.05 million	0.10	-$60.25 million	($5.52)	-1.23

Pulse Network has higher earnings, but lower revenue than comScore.

Insider and Institutional Ownership

42.2% of comScore shares are held by institutional investors. 90.9% of Pulse Network shares are held by insiders. Comparatively, 11.1% of comScore shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Pulse Network and comScore, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Pulse Network	0	0	0	0	0.00
comScore	1	0	0	0	1.00

Given Pulse Network’s higher probable upside, equities analysts plainly believe Pulse Network is more favorable than comScore.

Volatility and Risk

Pulse Network has a beta of 2.81, suggesting that its share price is 181% more volatile than the S&P 500. Comparatively, comScore has a beta of 1.05, suggesting that its share price is 5% more volatile than the S&P 500.

Profitability

This table compares Pulse Network and comScore’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Pulse Network	N/A	N/A	N/A
comScore	-2.75%	-1,124.27%	-0.17%

Summary

Pulse Network beats comScore on 6 of the 9 factors compared between the two stocks.

About Pulse Network

The Pulse Network, Inc. provides a cloud-based platform that focuses on content marketing and event solutions in the United States. It operates a cloud-based content marketing platform, which enables corporate marketers and event groups in their campaign efforts. The company’s platform includes Content Marketing Platform that provides newsletters for outreach and engagement; Digital Publication Platform Creator, which develops digital publications; Video Webcast Production Platform that engages the audience with live video production, and enhances participation with live polls and chats; and Event Management Platform, which creates interactive customer experiences through registration and online engagement. Its platform also enhances registration counts through engagement and social sharing, and verification counts through connecting with the audience. In addition, the company offers ICTG platform, a marketing and follow up automation software; event management solution, an end-to-end tool for event groups worldwide; and HostMyLeads.com for lead management, as well as event technology, registration, lead generation, Web, and lead management program services for businesses, event organizers, and associations to engage with their community across channels, such as online, mobile, or face to face. Further, it provides Event Database Solutions comprising a multi-channel software-as-a-service platform for marketing support, registration, housing, management reporting, lead retrieval, online production, event Websites, and continuing education unit tracking, as well as services for marketing and event management. Additionally, the company offers content marketing tools that include syndication and distribution, social sharing, newsletter creation, analytics and reporting, prospect management, and other tools, as well as a content curation tool, which support the cloud-based platform. The Pulse Network, Inc. was founded in 1994 and is based in Norwood, Massachusetts.

About comScore

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation. The company's cross platform solutions products and services comprises Comscore TVNational that helps customers understand the performance of network advertising campaigns; Comscore TVLocal allows customers to understand consumer viewing patterns and characteristics; OnDemand Essentials that provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it offers custom solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, the company provides products that measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia.