Marriott International, Inc. (NASDAQ:MAR) Receives $297.00 Average Target Price from Analysts

Shares of Marriott International, Inc. (NASDAQ:MAR) have been assigned a consensus rating of “Moderate Buy” from the eighteen analysts that are covering the company, MarketBeat Ratings reports. Nine research analysts have rated the stock with a hold recommendation, six have given a buy recommendation and three have given a strong buy recommendation to the company. The average 1 year target price among analysts that have issued ratings on the stock in the last year is $297.00.

A number of research analysts have recently commented on MAR shares. Robert W. Baird cut their price objective on shares of Marriott International from $287.00 to $285.00 and set a “neutral” rating for the company in a research report on Tuesday, October 21st. Weiss Ratings reaffirmed a “buy (b-)” rating on shares of Marriott International in a report on Wednesday, October 8th. Wells Fargo & Company initiated coverage on Marriott International in a report on Tuesday, November 18th. They set an “overweight” rating and a $329.00 price objective on the stock. Truist Financial upped their target price on Marriott International from $278.00 to $283.00 and gave the company a “hold” rating in a research note on Thursday, December 4th. Finally, Morgan Stanley decreased their price target on shares of Marriott International from $302.00 to $296.00 and set an “overweight” rating on the stock in a research note on Wednesday, October 22nd.

Marriott International Trading Up 1.1%

NASDAQ:MAR opened at $310.16 on Friday. The firm has a market capitalization of $83.23 billion, a PE ratio of 32.75, a PEG ratio of 3.00 and a beta of 1.16. Marriott International has a 1 year low of $205.40 and a 1 year high of $311.69. The firm’s fifty day simple moving average is $285.23 and its 200 day simple moving average is $273.75.

Marriott International (NASDAQ:MAR) last posted its quarterly earnings data on Tuesday, November 4th. The company reported $2.47 EPS for the quarter, topping analysts’ consensus estimates of $2.38 by $0.09. Marriott International had a negative return on equity of 89.29% and a net margin of 10.07%.The business had revenue of $1.73 billion for the quarter, compared to analyst estimates of $6.46 billion. Marriott International has set its Q4 2025 guidance at 2.540-2.620 EPS and its FY 2025 guidance at 9.980-10.060 EPS. As a group, analysts anticipate that Marriott International will post 10.1 EPS for the current fiscal year.

Marriott International Dividend Announcement

The company also recently declared a quarterly dividend, which will be paid on Wednesday, December 31st. Shareholders of record on Thursday, November 20th will be given a $0.67 dividend. The ex-dividend date is Thursday, November 20th. This represents a $2.68 dividend on an annualized basis and a yield of 0.9%. Marriott International’s payout ratio is 28.30%.

Marriott International News Roundup

Here are the key news stories impacting Marriott International this week:

• Positive Sentiment: Zacks Research nudged several near-term EPS estimates slightly higher (Q3 2026, Q2 2027, Q3 2027), signaling incremental upside to the company’s earnings trajectory and supporting investor confidence in the recovery/organic growth. (Zacks estimates)
• Positive Sentiment: Marriott continues to expand its pipeline and premium footprint: agreement to bring EDITION to Cape Town’s V&A Waterfront (adds a high-profile, luxury asset that can lift RevPAR in a key gateway market). Marriott International and V&A Waterfront Holdings Announce Agreement to Bring EDITION to Cape Town’s Iconic Waterfront
• Positive Sentiment: Operational growth and rebranding at a flagship: JW Marriott Las Vegas and Rampart Casino will rebrand as The Resort at Summerlin after a $75M renovation—a move that should support premium positioning and future ADR gains. JW Marriott Las Vegas and Rampart Casino Announce Property-Wide Rebrand
• Positive Sentiment: Franchise expansion indicators: Marriott hit 100 signings for its City Express brand in the U.S. and Canada and debuted a Fairfield in Mactan—evidence of steady development momentum that should contribute to fee-based and franchise revenue over time. Marriott Reaches 100 Signings for City Express Hotels Marriott debuts Fairfield brand in Mactan
• Positive Sentiment: Zacks highlighted Marriott among “stocks to watch” near all-time highs, reinforcing momentum narrative that can attract momentum/inflow buying. 3 Stocks to Watch Near All-Time Highs: COF, MAR, TSLA
• Neutral Sentiment: Analyst consensus remains constructive (average “Moderate Buy”), but opinions are mixed—this supports demand while keeping upside tied to execution. Marriott International, Inc. (NASDAQ:MAR) Receives Average Recommendation of “Moderate Buy” from Analysts
• Neutral Sentiment: Barclays raised its price target to $276 — a revision in analyst view but a target below recent market levels, so the move is mixed in implications for near-term upside. Barclays Raises Marriott International (NASDAQ:MAR) Price Target to $276.00
• Negative Sentiment: Legal/environmental risk: Kenya’s environment court will revisit a claim that the Ritz-Carlton Maasai Mara camp (operated by Marriott) may be impacting wildebeest migration routes. A court-ordered review or restrictions could hit operations, reputation, and luxury pricing at a high-ADR asset. Kenya’s environment court to consider a claim that a lux safari camp was harming wildebeests routes

Insider Buying and Selling

In other news, EVP Benjamin T. Breland sold 1,650 shares of the firm’s stock in a transaction dated Friday, November 7th. The shares were sold at an average price of $286.10, for a total value of $472,065.00. Following the transaction, the executive vice president owned 18,225 shares of the company’s stock, valued at approximately $5,214,172.50. This trade represents a 8.30% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. Also, insider William P. Brown sold 6,666 shares of Marriott International stock in a transaction on Thursday, November 6th. The stock was sold at an average price of $280.04, for a total value of $1,866,746.64. Following the sale, the insider directly owned 11,000 shares of the company’s stock, valued at approximately $3,080,440. This trade represents a 37.73% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders have sold 88,289 shares of company stock valued at $25,669,425. Insiders own 10.68% of the company’s stock.

Institutional Trading of Marriott International

Institutional investors have recently modified their holdings of the company. Hudson Bay Capital Management LP lifted its position in shares of Marriott International by 9.5% in the third quarter. Hudson Bay Capital Management LP now owns 76,046 shares of the company’s stock worth $19,805,000 after purchasing an additional 6,582 shares in the last quarter. Allworth Financial LP lifted its position in Marriott International by 66.9% during the 3rd quarter. Allworth Financial LP now owns 12,712 shares of the company’s stock worth $3,311,000 after buying an additional 5,094 shares in the last quarter. IFP Advisors Inc boosted its stake in shares of Marriott International by 186.3% during the 3rd quarter. IFP Advisors Inc now owns 7,936 shares of the company’s stock worth $2,067,000 after buying an additional 5,164 shares during the last quarter. Investment Research Partners LLC acquired a new stake in shares of Marriott International in the third quarter valued at about $371,000. Finally, CIBC Private Wealth Group LLC raised its holdings in Marriott International by 25.6% during the third quarter. CIBC Private Wealth Group LLC now owns 242,432 shares of the company’s stock worth $63,139,000 after acquiring an additional 49,423 shares in the last quarter. 70.70% of the stock is currently owned by institutional investors.

Marriott International Company Profile

Marriott International is a global lodging company that develops, manages and franchises a broad portfolio of hotels and related lodging facilities. Its core activities include hotel and resort management, franchise operations, property development and the provision of centralized services such as reservations, marketing and loyalty program management. The company’s brand architecture spans market segments from luxury and premium to select-service and extended-stay, enabling it to serve a wide range of business and leisure travelers as well as corporate and group customers.

The company traces its roots to the hospitality business founded by J.