RLX Technology (NYSE:RLX – Get Free Report) and Foxx Development (NASDAQ:FOXX – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, earnings, dividends, institutional ownership, valuation, profitability and analyst recommendations.
Earnings & Valuation
This table compares RLX Technology and Foxx Development”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| RLX Technology | $376.55 million | 10.07 | $75.60 million | $0.07 | 34.50 |
| Foxx Development | $65.92 million | 0.57 | -$9.02 million | ($1.44) | -3.88 |
Institutional & Insider Ownership
22.7% of RLX Technology shares are owned by institutional investors. Comparatively, 60.4% of Foxx Development shares are owned by institutional investors. 53.4% of RLX Technology shares are owned by insiders. Comparatively, 31.6% of Foxx Development shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Volatility & Risk
RLX Technology has a beta of 1.09, meaning that its stock price is 9% more volatile than the S&P 500. Comparatively, Foxx Development has a beta of -0.2, meaning that its stock price is 120% less volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of current ratings and target prices for RLX Technology and Foxx Development, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| RLX Technology | 0 | 2 | 0 | 0 | 2.00 |
| Foxx Development | 1 | 0 | 0 | 0 | 1.00 |
RLX Technology currently has a consensus price target of $2.25, indicating a potential downside of 6.83%. Given RLX Technology’s stronger consensus rating and higher probable upside, equities research analysts plainly believe RLX Technology is more favorable than Foxx Development.
Profitability
This table compares RLX Technology and Foxx Development’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| RLX Technology | 21.05% | 4.74% | 4.44% |
| Foxx Development | -15.26% | N/A | -27.37% |
Summary
RLX Technology beats Foxx Development on 12 of the 13 factors compared between the two stocks.
About RLX Technology
RLX Technology Inc., together with its subsidiaries, engages in the manufacture and sale of e-vapor products in the People's Republic of China and internationally. It serves partner distributors and retail outlets. The company was founded in 2018 and is headquartered in Beijing, China.
About Foxx Development
Foxx Development Holdings Inc. is a consumer electronics and integrated Internet-of-Things solution company catering to both retail and institutional clients. The company currently sells a diverse range of products including mobile phones, tablets and other consumer electronics devices principally in United State and is in the process of developing and distributing end-to-end communication terminals and IoT solutions. Foxx Development Holdings Inc., formerly known as Acri Capital Acquisition Corporation, is based in Austin, TX.
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