Northern Financial Advisors Inc Reduces Holdings in Salesforce Inc. $CRM

Northern Financial Advisors Inc lessened its position in shares of Salesforce Inc. (NYSE:CRM) by 5.8% during the second quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 1,726 shares of the CRM provider’s stock after selling 106 shares during the period. Northern Financial Advisors Inc’s holdings in Salesforce were worth $471,000 at the end of the most recent reporting period.

A number of other institutional investors have also recently made changes to their positions in the company. Vanguard Group Inc. lifted its position in shares of Salesforce by 1.6% during the 1st quarter. Vanguard Group Inc. now owns 87,913,628 shares of the CRM provider’s stock valued at $23,592,501,000 after buying an additional 1,383,942 shares during the last quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC lifted its position in shares of Salesforce by 6.9% during the 1st quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 9,258,518 shares of the CRM provider’s stock valued at $2,484,616,000 after buying an additional 600,386 shares during the last quarter. Goldman Sachs Group Inc. lifted its position in shares of Salesforce by 5.1% during the 1st quarter. Goldman Sachs Group Inc. now owns 9,014,148 shares of the CRM provider’s stock valued at $2,419,037,000 after buying an additional 437,435 shares during the last quarter. Nuveen LLC purchased a new position in shares of Salesforce during the 1st quarter valued at $2,039,196,000. Finally, Charles Schwab Investment Management Inc. lifted its holdings in Salesforce by 4.9% during the 1st quarter. Charles Schwab Investment Management Inc. now owns 6,362,035 shares of the CRM provider’s stock worth $1,707,316,000 after purchasing an additional 295,681 shares in the last quarter. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Wall Street Analyst Weigh In

A number of brokerages recently issued reports on CRM. Robert W. Baird dropped their price objective on Salesforce from $365.00 to $325.00 and set an “outperform” rating on the stock in a report on Thursday, September 4th. DA Davidson raised Salesforce from an “underperform” rating to a “neutral” rating and set a $225.00 price objective on the stock in a report on Friday, August 15th. Royal Bank Of Canada dropped their price objective on Salesforce from $275.00 to $250.00 and set a “sector perform” rating on the stock in a report on Thursday, September 4th. Piper Sandler dropped their price objective on Salesforce from $335.00 to $315.00 and set an “overweight” rating on the stock in a report on Thursday, September 4th. Finally, Macquarie reissued a “neutral” rating and set a $290.00 price objective on shares of Salesforce in a report on Thursday, September 4th. Twenty-six investment analysts have rated the stock with a Buy rating, eleven have issued a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average target price of $332.58.

Insider Activity at Salesforce

In related news, Director David Blair Kirk purchased 3,400 shares of Salesforce stock in a transaction that occurred on Tuesday, September 9th. The shares were acquired at an average cost of $254.66 per share, for a total transaction of $865,844.00. Following the transaction, the director directly owned 3,824 shares in the company, valued at $973,819.84. The trade was a 801.89% increase in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CEO Marc Benioff sold 2,250 shares of the firm’s stock in a transaction that occurred on Monday, August 4th. The stock was sold at an average price of $252.42, for a total value of $567,945.00. Following the transaction, the chief executive officer owned 11,911,571 shares in the company, valued at approximately $3,006,718,751.82. The trade was a 0.02% decrease in their ownership of the stock. The disclosure for this sale can be found here. Over the last 90 days, insiders have sold 78,750 shares of company stock worth $19,679,535. 3.00% of the stock is owned by corporate insiders.

Salesforce Price Performance

Shares of Salesforce stock opened at $239.91 on Wednesday. The company has a current ratio of 1.12, a quick ratio of 1.12 and a debt-to-equity ratio of 0.14. The firm has a market capitalization of $228.40 billion, a PE ratio of 34.87, a price-to-earnings-growth ratio of 2.12 and a beta of 1.19. The business’s 50-day moving average price is $245.62 and its 200-day moving average price is $259.67. Salesforce Inc. has a 12 month low of $226.48 and a 12 month high of $369.00.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, September 3rd. The CRM provider reported $2.91 EPS for the quarter, beating the consensus estimate of $2.78 by $0.13. The firm had revenue of $10.24 billion for the quarter, compared to analyst estimates of $10.14 billion. Salesforce had a return on equity of 13.27% and a net margin of 16.87%.The company’s revenue was up 9.8% on a year-over-year basis. During the same period in the prior year, the company earned $2.56 EPS. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. Sell-side analysts forecast that Salesforce Inc. will post 7.46 EPS for the current fiscal year.

Salesforce Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Thursday, October 9th. Investors of record on Wednesday, September 17th will be given a dividend of $0.416 per share. This represents a $1.66 annualized dividend and a yield of 0.7%. The ex-dividend date is Wednesday, September 17th. Salesforce’s dividend payout ratio (DPR) is presently 24.13%.

About Salesforce

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.