Head to Head Comparison: Choose Rain (OTCMKTS:RSAU) & Willamette Valley Vineyards (NASDAQ:WVVI)

Choose Rain (OTCMKTS:RSAU) and Willamette Valley Vineyards (NASDAQ:WVVI) are both small-cap consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, risk, analyst recommendations and earnings.

Profitability

This table compares Choose Rain and Willamette Valley Vineyards’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Choose Rain	N/A	N/A	N/A
Willamette Valley Vineyards	-2.58%	-3.94%	-0.92%

Earnings & Valuation

This table compares Choose Rain and Willamette Valley Vineyards”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Choose Rain	N/A	N/A	-$670,000.00	($0.03)	-9.46
Willamette Valley Vineyards	$39.78 million	0.45	-$120,000.00	($0.53)	-6.83

Willamette Valley Vineyards has higher revenue and earnings than Choose Rain. Choose Rain is trading at a lower price-to-earnings ratio than Willamette Valley Vineyards, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

12.2% of Willamette Valley Vineyards shares are held by institutional investors. 8.5% of Willamette Valley Vineyards shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current ratings for Choose Rain and Willamette Valley Vineyards, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Choose Rain	0	0	0	0	0.00
Willamette Valley Vineyards	1	0	0	0	1.00

Risk & Volatility

Choose Rain has a beta of -0.11, meaning that its stock price is 111% less volatile than the S&P 500. Comparatively, Willamette Valley Vineyards has a beta of 0.36, meaning that its stock price is 64% less volatile than the S&P 500.

Summary

Willamette Valley Vineyards beats Choose Rain on 7 of the 11 factors compared between the two stocks.

About Choose Rain

Choose Rain, Inc. collects, purifies, and filters rainwater into bottled drinking water. It serves its water to art shows, business meetings, college reunions, conventions, family reunions, festivals, golf tournaments, high school reunions, parades, parties/weddings, and sporting events. The company offers products through stores, small boutique locations, and its online store. The company was incorporated in 1998 and is based in Ormond Beach, Florida.

About Willamette Valley Vineyards

Willamette Valley Vineyards, Inc. produces and sells wine in the United States and internationally. The company operates through two segments, Direct Sales and Distributor Sales. It primarily offers Pinot Noir, Chardonnay, Pinot Gris, Pinot Blanc, Sauvignon Blanc, Gruner Veltliner, Rose, Brut, Brut Rose, and Riesling branded wines under the Willamette Valley Vineyards label; Semi-Sparkling Muscat branded wine under the Tualatin Estate Vineyards label; Syrah, Merlot, Cabernet Sauvignon, Grenache, Cabernet Franc, Tempranillo, Malbec, The Griffin, and Viognier branded wines under the Griffin Creek label; and Brut, Brut Rose, and Blanc de Blancs under the Domaine Willamette label. The company also provides Pinot Noir and Chardonnay branded wine under the Elton label; Chrysologue, Merlot, and Cabernet Sauvignon branded wine under the Pambrun label; and Frontiere Syrah, Lisette Rose, Graviére Syrah, Voyageur Syrah, Bourgeois Grenache, and Voltigeur Viognier branded wine under the Maison Bleue label, as well as offers wines under the Natoma, Pere Ami, and Metis labels. It owns and leases approximately 1,018 acres of land. The company markets and sells its wine products through direct sales at the retail locations; mailing lists; and distributors and wine brokers. Willamette Valley Vineyards, Inc. was founded in 1983 and is headquartered in Turner, Oregon.