D-MARKET Electronic Services & Trading (NASDAQ:HEPS) & Booking (NASDAQ:BKNG) Head-To-Head Contrast

D-MARKET Electronic Services & Trading (NASDAQ:HEPS) and Booking (NASDAQ:BKNG) are both retail/wholesale companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, earnings, institutional ownership, dividends, valuation and risk.

Analyst Ratings

This is a summary of recent ratings and price targets for D-MARKET Electronic Services & Trading and Booking, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
D-MARKET Electronic Services & Trading	1	2	0	0	1.67
Booking	0	11	19	3	2.76

D-MARKET Electronic Services & Trading presently has a consensus target price of $3.50, suggesting a potential upside of 27.74%. Booking has a consensus target price of $5,807.89, suggesting a potential upside of 7.20%. Given D-MARKET Electronic Services & Trading’s higher possible upside, equities research analysts plainly believe D-MARKET Electronic Services & Trading is more favorable than Booking.

Volatility and Risk

D-MARKET Electronic Services & Trading has a beta of 2.31, suggesting that its share price is 131% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.35, suggesting that its share price is 35% more volatile than the S&P 500.

Institutional and Insider Ownership

40.5% of D-MARKET Electronic Services & Trading shares are owned by institutional investors. Comparatively, 92.4% of Booking shares are owned by institutional investors. 36.3% of D-MARKET Electronic Services & Trading shares are owned by insiders. Comparatively, 0.2% of Booking shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares D-MARKET Electronic Services & Trading and Booking’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
D-MARKET Electronic Services & Trading	-4.22%	-62.27%	-7.79%
Booking	19.23%	-134.19%	24.16%

Earnings and Valuation

This table compares D-MARKET Electronic Services & Trading and Booking”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
D-MARKET Electronic Services & Trading	$1.74 billion	0.51	-$48.95 million	($0.18)	-15.22
Booking	$23.74 billion	7.40	$5.88 billion	$143.79	37.68

Booking has higher revenue and earnings than D-MARKET Electronic Services & Trading. D-MARKET Electronic Services & Trading is trading at a lower price-to-earnings ratio than Booking, indicating that it is currently the more affordable of the two stocks.

Summary

Booking beats D-MARKET Electronic Services & Trading on 11 of the 15 factors compared between the two stocks.

About D-MARKET Electronic Services & Trading

D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates www.hepsiburada.com, a retail website that provides its retail customers a range of merchandise, including electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also offers Hepsiburada Market, an app-in-app initiative and on-demand delivery service that delivers groceries and water; HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers storage and fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; HepsiGlobal for discovering and purchasing products from international merchants online; Hepsipay, which offers an e-money and payment services; and Hepsiburada Seyahat for buying airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey.

About Booking

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).