e.l.f. Beauty (NYSE:ELF – Get Free Report) and BioHarvest Sciences (NASDAQ:BHST – Get Free Report) are both consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, profitability, institutional ownership, dividends, valuation and risk.
Insider & Institutional Ownership
92.4% of e.l.f. Beauty shares are owned by institutional investors. 3.5% of e.l.f. Beauty shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Profitability
This table compares e.l.f. Beauty and BioHarvest Sciences’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| e.l.f. Beauty | 3.38% | 14.07% | 6.81% |
| BioHarvest Sciences | -31.21% | -58.30% | -25.60% |
Volatility & Risk
Analyst Ratings
This is a breakdown of recent ratings for e.l.f. Beauty and BioHarvest Sciences, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| e.l.f. Beauty | 1 | 5 | 10 | 2 | 2.72 |
| BioHarvest Sciences | 1 | 0 | 2 | 0 | 2.33 |
e.l.f. Beauty presently has a consensus price target of $92.12, suggesting a potential downside of 14.36%. BioHarvest Sciences has a consensus price target of $6.50, suggesting a potential upside of 242.11%. Given BioHarvest Sciences’ higher possible upside, analysts plainly believe BioHarvest Sciences is more favorable than e.l.f. Beauty.
Earnings & Valuation
This table compares e.l.f. Beauty and BioHarvest Sciences”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| e.l.f. Beauty | $1.64 billion | 3.88 | $26.32 million | $1.00 | 107.57 |
| BioHarvest Sciences | $35.48 million | 1.05 | -$11.14 million | ($0.52) | -3.65 |
e.l.f. Beauty has higher revenue and earnings than BioHarvest Sciences. BioHarvest Sciences is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.
Summary
e.l.f. Beauty beats BioHarvest Sciences on 14 of the 15 factors compared between the two stocks.
About e.l.f. Beauty
e.l.f. Beauty, Inc. is a holding company, which engages in the provision of inclusive, accessible, clean, vegan and cruelty free cosmetics and skin care products. The company focuses on the e-commerce, national retailers and international business channels. Its brands include elf, elf skin, WELL People and KEYS soulcare. The company was founded in 2004 and is headquartered in Oakland, CA.
About BioHarvest Sciences
BioHarvest Sciences Inc. is a biotech firm. It focused on leveraging its botanical synthesis technology to develop science-based and clinically proven therapeutic solutions, within business verticals nutraceutical health and wellness products such as dietary supplements and development of plant cell-based Active Pharmaceutical Ingredients which focus on specific medical indications. BioHarvest Sciences Inc. is based in Vancouver, Canada.
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