Wix.com (NASDAQ:WIX) Insider Shelly Meyer Sells 479 Shares of Stock

Wix.com Ltd. (NASDAQ:WIX) insider Shelly Meyer sold 479 shares of the stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $95.00, for a total value of $45,505.00. Following the sale, the insider owned 183,010 shares of the company’s stock, valued at approximately $17,385,950. The trade was a 0.26% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink.

Wix.com Trading Down 1.9%

WIX stock opened at $86.69 on Thursday. The firm has a market cap of $5.05 billion, a PE ratio of -24.49, a price-to-earnings-growth ratio of 42.00 and a beta of 1.02. The stock has a 50-day moving average price of $62.41 and a 200-day moving average price of $66.69. Wix.com Ltd. has a 1-year low of $40.16 and a 1-year high of $190.93.

Wix.com (NASDAQ:WIX) last announced its earnings results on Tuesday, August 4th. The information services provider reported $1.39 EPS for the quarter, beating the consensus estimate of $1.13 by $0.26. Wix.com had a negative return on equity of 1.61% and a negative net margin of 8.19%.The company had revenue of $563.06 million for the quarter, compared to analyst estimates of $552.56 million. During the same quarter in the prior year, the company earned $2.28 EPS. The firm’s revenue for the quarter was up 14.9% compared to the same quarter last year. On average, analysts forecast that Wix.com Ltd. will post 0.24 earnings per share for the current year.

Analysts Set New Price Targets

Several analysts have recently weighed in on WIX shares. UBS Group set a $75.00 price objective on shares of Wix.com in a research note on Wednesday, August 5th. Raymond James Financial lowered shares of Wix.com from a “strong-buy” rating to an “outperform” rating and cut their target price for the stock from $75.00 to $70.00 in a research note on Thursday, July 30th. Barclays reduced their price target on shares of Wix.com from $155.00 to $100.00 and set an “overweight” rating for the company in a report on Thursday, May 14th. Scotiabank reaffirmed an “outperform” rating on shares of Wix.com in a research note on Tuesday, June 9th. Finally, Wedbush upped their price objective on shares of Wix.com from $55.00 to $80.00 and gave the company a “neutral” rating in a report on Thursday, August 20th. Eleven equities research analysts have rated the stock with a Buy rating, ten have issued a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat, the stock presently has a consensus rating of “Hold” and an average price target of $90.57.

Institutional Inflows and Outflows

Several institutional investors have recently bought and sold shares of WIX. California State Teachers Retirement System raised its holdings in shares of Wix.com by 2,918.9% in the 2nd quarter. California State Teachers Retirement System now owns 1,788,485 shares of the information services provider’s stock worth $81,144,000 after acquiring an additional 1,729,242 shares during the last quarter. Readystate Asset Management LP acquired a new position in Wix.com during the 2nd quarter valued at about $485,000. Headlands Technologies LLC acquired a new position in Wix.com during the 2nd quarter valued at about $475,000. Quantitative Investment Management LLC bought a new stake in Wix.com during the 2nd quarter worth approximately $605,000. Finally, Public Employees Retirement System of Ohio bought a new stake in Wix.com during the 2nd quarter worth approximately $2,232,000. Institutional investors and hedge funds own 81.52% of the company’s stock.

Key Stories Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix CEO Avishai Abrahami, President Nir Zohar, CFO Lior Shemesh, CMO Omer Shai and insider Yaniv Even-Haim collectively purchased roughly $128,000 of shares at $59.89 per share. The purchases were relatively small compared with their existing holdings, but broad-based insider buying can signal that executives view the recent valuation as attractive. Wix Insider Purchase Filings
• Positive Sentiment: Baron Capital’s second-quarter investor commentary highlighted Wix’s long-term website-building opportunity and the industry’s shift toward AI-assisted development. Separate coverage discussed Wix bringing its Harmony AI capabilities to Google Gemini, potentially improving the company’s ability to compete in the emerging “vibe coding” market. The Future of Website Building with Wix.com
• Neutral Sentiment: Several law firms repeated a September 22, 2026 deadline for investors who purchased WIX securities between February 19, 2025 and May 12, 2026 to seek lead-plaintiff status. These notices largely amplify an existing case rather than announce a new ruling, but they keep legal uncertainty in focus. Levi and Korsinsky Wix Lawsuit Deadline
• Negative Sentiment: A proposed securities class action filed against Wix and certain executives alleges the company overstated the competitiveness of its AI products, demand, product innovation and Base44 momentum while understating competitive and financial risks. The allegations follow a reported sharp decline after first-quarter 2026 results; no wrongdoing has been established. Wix Faces Securities Class Action
• Negative Sentiment: Director Ron Gutler sold 5,718 shares worth approximately $488,000, reducing his direct stake by about 27%. The sale occurred under a pre-arranged Rule 10b5-1 plan, which reduces its importance as a discretionary signal, but it may still add to cautious sentiment alongside the litigation news. Wix Director Form 4 Filing

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.