Harte Hanks (HHS) and Its Competitors Head-To-Head Review

Harte Hanks (NASDAQ:HHS) is one of 261 public companies in the “Media” industry, but how does it compare to its peers? We will compare Harte Hanks to related companies based on the strength of its earnings, valuation, dividends, institutional ownership, profitability, risk and analyst recommendations.

Profitability

This table compares Harte Hanks and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Harte Hanks	-0.67%	-5.06%	-1.13%
Harte Hanks Competitors	-19.59%	-45.94%	-5.10%

Earnings and Valuation

This table compares Harte Hanks and its peers top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Harte Hanks	$159.57 million	-$810,000.00	-15.64
Harte Hanks Competitors	$3.28 billion	-$96.95 million	13.00

Harte Hanks’ peers have higher revenue, but lower earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Risk & Volatility

Harte Hanks has a beta of -0.03, suggesting that its stock price is 103% less volatile than the S&P 500. Comparatively, Harte Hanks’ peers have a beta of 1.01, suggesting that their average stock price is 1% more volatile than the S&P 500.

Analyst Ratings

This is a summary of current ratings and target prices for Harte Hanks and its peers, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Harte Hanks	1	0	0	0	1.00
Harte Hanks Competitors	2250	6835	10755	465	2.46

As a group, “Media” companies have a potential upside of 25.67%. Given Harte Hanks’ peers stronger consensus rating and higher possible upside, analysts clearly believe Harte Hanks has less favorable growth aspects than its peers.

Institutional and Insider Ownership

33.8% of Harte Hanks shares are owned by institutional investors. Comparatively, 38.7% of shares of all “Media” companies are owned by institutional investors. 9.6% of Harte Hanks shares are owned by insiders. Comparatively, 18.0% of shares of all “Media” companies are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Harte Hanks peers beat Harte Hanks on 9 of the 13 factors compared.

About Harte Hanks

Harte-Hanks, Inc. engages in the provision of marketing solutions. It specializes in consulting, data analytics, creative services, digital and social media, marketing strategy, marketing technology, and other related services. It supports a range of customers in the field of technology, travel and leisure, entertainment, pharmaceuticals, automotive, finance, and retail. The company was founded in 1923 and is headquartered in San Antonio, TX.