Analyzing Fluent (FLNT) and Its Competitors

Fluent (NASDAQ:FLNT) is one of 257 publicly-traded companies in the “Media” industry, but how does it weigh in compared to its competitors? We will compare Fluent to similar businesses based on the strength of its risk, earnings, analyst recommendations, dividends, valuation, profitability and institutional ownership.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Fluent and its competitors, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fluent	0	1	1	0	2.50
Fluent Competitors	2336	6933	10777	490	2.46

Fluent currently has a consensus price target of $5.00, indicating a potential upside of 44.51%. As a group, “Media” companies have a potential upside of 29.02%. Given Fluent’s stronger consensus rating and higher possible upside, equities analysts clearly believe Fluent is more favorable than its competitors.

Profitability

This table compares Fluent and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Fluent	-11.48%	-155.09%	-30.36%
Fluent Competitors	-19.17%	-48.95%	-4.95%

Earnings & Valuation

This table compares Fluent and its competitors top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Fluent	$208.76 million	-$27.17 million	-4.49
Fluent Competitors	$3.04 billion	$35.12 million	-2.03

Fluent’s competitors have higher revenue and earnings than Fluent. Fluent is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Insider and Institutional Ownership

23.3% of Fluent shares are owned by institutional investors. Comparatively, 38.1% of shares of all “Media” companies are owned by institutional investors. 38.4% of Fluent shares are owned by company insiders. Comparatively, 17.5% of shares of all “Media” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Risk and Volatility

Fluent has a beta of 0.67, indicating that its stock price is 33% less volatile than the S&P 500. Comparatively, Fluent’s competitors have a beta of 0.96, indicating that their average stock price is 4% less volatile than the S&P 500.

Summary

Fluent competitors beat Fluent on 8 of the 12 factors compared.

Fluent Company Profile

Fluent, Inc. is a digital marketing and advertising technology company that helps brands and agencies acquire, engage and retain customers. Its services are designed to support performance marketing campaigns across digital channels, using audience data, targeting tools and campaign optimization capabilities. The company provides solutions for programmatic advertising, customer acquisition, lead generation and audience engagement. Fluent’s offerings are intended to help advertisers reach relevant consumers, manage campaigns across multiple channels and measure marketing outcomes.