QuoteMedia (OTCMKTS:QMCI – Get Free Report) and Ziff Davis (NASDAQ:ZD – Get Free Report) are both small-cap communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, earnings, institutional ownership, dividends, analyst recommendations, valuation and risk.
Profitability
This table compares QuoteMedia and Ziff Davis’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| QuoteMedia | -9.06% | N/A | -34.83% |
| Ziff Davis | 49.46% | 9.10% | 4.83% |
Analyst Ratings
This is a summary of current recommendations and price targets for QuoteMedia and Ziff Davis, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| QuoteMedia | 0 | 1 | 0 | 0 | 2.00 |
| Ziff Davis | 0 | 6 | 4 | 0 | 2.40 |
Ziff Davis has a consensus target price of $60.67, indicating a potential upside of 18.63%. Given Ziff Davis’ stronger consensus rating and higher possible upside, analysts clearly believe Ziff Davis is more favorable than QuoteMedia.
Insider and Institutional Ownership
99.8% of Ziff Davis shares are held by institutional investors. 47.1% of QuoteMedia shares are held by insiders. Comparatively, 3.4% of Ziff Davis shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Volatility & Risk
QuoteMedia has a beta of 0.06, indicating that its stock price is 94% less volatile than the S&P 500. Comparatively, Ziff Davis has a beta of 1.1, indicating that its stock price is 10% more volatile than the S&P 500.
Valuation & Earnings
This table compares QuoteMedia and Ziff Davis”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| QuoteMedia | $20.25 million | 0.69 | -$2.32 million | ($0.02) | -7.75 |
| Ziff Davis | $1.45 billion | 1.17 | $47.35 million | $16.91 | 3.02 |
Ziff Davis has higher revenue and earnings than QuoteMedia. QuoteMedia is trading at a lower price-to-earnings ratio than Ziff Davis, indicating that it is currently the more affordable of the two stocks.
Summary
Ziff Davis beats QuoteMedia on 12 of the 13 factors compared between the two stocks.
About QuoteMedia
QuoteMedia, Inc. (OTCMKTS: QMCI) is a financial technology and market data company that provides real-time and delayed financial information solutions. Its products are designed to help financial institutions, broker-dealers, public companies, exchanges, media organizations and investor relations firms deliver market information to investors and other users. The company’s offerings include streaming stock and market quotes, financial news, charts, company profiles, fundamental data, market-data APIs and customizable web-based tools.
About Ziff Davis
Ziff Davis, Inc. is a digital media and internet company that operates a portfolio of websites, apps and online services. Its brands cover technology and shopping, gaming and entertainment, health and wellness, connectivity, and cybersecurity and marketing technology. They include PCMag, IGN, Mashable, Everyday Health and Ookla, whose services include Speedtest and Downdetector. The company serves consumers and businesses in the United States and international markets. Its activities include publishing editorial content, providing internet and software services, and offering digital advertising and marketing solutions.
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