Tesla (NASDAQ:TSLA – Get Free Report) and LiveWire Group (NYSE:LVWR – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, valuation, risk and earnings.
Valuation & Earnings
This table compares Tesla and LiveWire Group”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Tesla | $103.57 billion | 13.12 | $3.79 billion | $0.91 | 377.68 |
| LiveWire Group | $33.45 million | 3.32 | -$75.11 million | ($0.36) | -1.50 |
Tesla has higher revenue and earnings than LiveWire Group. LiveWire Group is trading at a lower price-to-earnings ratio than Tesla, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Tesla has a beta of 1.74, meaning that its share price is 74% more volatile than the S&P 500. Comparatively, LiveWire Group has a beta of 1.75, meaning that its share price is 75% more volatile than the S&P 500.
Institutional and Insider Ownership
66.2% of Tesla shares are held by institutional investors. Comparatively, 0.9% of LiveWire Group shares are held by institutional investors. 20.0% of Tesla shares are held by insiders. Comparatively, 0.4% of LiveWire Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Analyst Ratings
This is a summary of current ratings and target prices for Tesla and LiveWire Group, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Tesla | 4 | 16 | 27 | 1 | 2.52 |
| LiveWire Group | 1 | 0 | 0 | 0 | 1.00 |
Tesla presently has a consensus price target of $414.51, indicating a potential upside of 20.61%. Given Tesla’s stronger consensus rating and higher probable upside, equities analysts clearly believe Tesla is more favorable than LiveWire Group.
Profitability
This table compares Tesla and LiveWire Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Tesla | 3.11% | 3.03% | 1.78% |
| LiveWire Group | -217.01% | -252.42% | -55.55% |
Summary
Tesla beats LiveWire Group on 14 of the 15 factors compared between the two stocks.
About Tesla
Tesla, Inc. designs, develops, manufactures, leases, and sells electric vehicles, and energy generation and storage systems in the United States, China, and internationally. The company operates in two segments, Automotive, and Energy Generation and Storage. The Automotive segment offers electric vehicles, as well as sells automotive regulatory credits; and non-warranty after-sales vehicle, used vehicles, body shop and parts, supercharging, retail merchandise, and vehicle insurance services. This segment also provides sedans and sport utility vehicles through direct and used vehicle sales, a network of Tesla Superchargers, and in-app upgrades; purchase financing and leasing services; services for electric vehicles through its company-owned service locations and Tesla mobile service technicians; and vehicle limited warranties and extended service plans. The Energy Generation and Storage segment engages in the design, manufacture, installation, sale, and leasing of solar energy generation and energy storage products, and related services to residential, commercial, and industrial customers and utilities through its website, stores, and galleries, as well as through a network of channel partners; and provision of service and repairs to its energy product customers, including under warranty, as well as various financing options to its solar customers. The company was formerly known as Tesla Motors, Inc. and changed its name to Tesla, Inc. in February 2017. Tesla, Inc. was incorporated in 2003 and is headquartered in Austin, Texas.
About LiveWire Group
LiveWire Group, Inc. manufactures electric motorcycles in the United States and internationally. It operates in two segments Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, accessories, and apparel; and electric balance bikes for kids. It serves wholesalers, independent dealers, retailers, and through online. The company has strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. operates as a subsidiary of Harley-Davidson, Inc.
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