Brunswick (NYSE:BC – Get Free Report) is one of 95 publicly-traded companies in the “Leisure Products” industry, but how does it compare to its peers? We will compare Brunswick to similar businesses based on the strength of its valuation, profitability, analyst recommendations, dividends, earnings, risk and institutional ownership.
Insider & Institutional Ownership
99.3% of Brunswick shares are held by institutional investors. Comparatively, 45.3% of shares of all “Leisure Products” companies are held by institutional investors. 1.0% of Brunswick shares are held by insiders. Comparatively, 14.8% of shares of all “Leisure Products” companies are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Dividends
Brunswick pays an annual dividend of $1.76 per share and has a dividend yield of 2.2%. Brunswick pays out 54.5% of its earnings in the form of a dividend. As a group, “Leisure Products” companies pay a dividend yield of 2.9% and pay out 55.3% of their earnings in the form of a dividend. Brunswick has increased its dividend for 13 consecutive years.
Profitability
This table compares Brunswick and its peers’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Brunswick | 3.69% | 17.51% | 5.31% |
| Brunswick Competitors | -8.28% | -18.36% | -3.90% |
Valuation & Earnings
This table compares Brunswick and its peers gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Net Income | Price/Earnings Ratio | |
| Brunswick | $5.36 billion | -$137.30 million | 24.23 |
| Brunswick Competitors | $2.93 billion | $72.16 million | 575.74 |
Brunswick has higher revenue, but lower earnings than its peers. Brunswick is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.
Analyst Ratings
This is a summary of current ratings for Brunswick and its peers, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Brunswick | 1 | 6 | 5 | 1 | 2.46 |
| Brunswick Competitors | 563 | 2385 | 3809 | 188 | 2.52 |
Brunswick presently has a consensus price target of $83.75, suggesting a potential upside of 7.02%. As a group, “Leisure Products” companies have a potential upside of 25.27%. Given Brunswick’s peers stronger consensus rating and higher possible upside, analysts clearly believe Brunswick has less favorable growth aspects than its peers.
Risk & Volatility
Brunswick has a beta of 1.4, suggesting that its share price is 40% more volatile than the S&P 500. Comparatively, Brunswick’s peers have a beta of 1.22, suggesting that their average share price is 22% more volatile than the S&P 500.
Summary
Brunswick beats its peers on 8 of the 15 factors compared.
About Brunswick
Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. It operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands. The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories. The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale brand names. The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; Thunder Jet heavy-gauge aluminum boats; Veer recreational and fishing boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.
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