Simply Good Foods (NASDAQ:SMPL) reported fiscal fourth-quarter sales and earnings declines as weaker consumer demand, distribution pressure and lower retail velocities weighed on results, while management outlined a turnaround plan centered on pricing, marketing investment and a narrower focus on core products.
For the quarter ended Aug. 29, 2026, net sales fell 9.7% year over year to $333.3 million. Total company retail consumption declined 8.4%, while adjusted EBITDA decreased 13.2% to $57.5 million. GAAP gross margin declined 30 basis points to 34.0%, though Chief Financial Officer Chris Bealer said the quarter represented the company’s strongest gross-margin performance of the fiscal year, aided by productivity actions.
Net income totaled $30.5 million, or 9.1% of sales, compared with a net loss of $12.4 million in the prior-year period. Selling and marketing expense was unchanged at $32.4 million, while G&A expense fell 24.8% to $30.6 million. The current-quarter G&A figure included $1.9 million in restructuring costs, compared with $8.7 million in integration expense a year earlier.
Company resets strategy after fiscal 2026 review
President and CEO Joe Scalzo said fiscal 2026 was a period of “decisive action” after management concluded by the second quarter that the company’s brands, consumer fundamentals and margins were underperforming. The company reset its outlook, accelerated cost initiatives, revised marketing programs across Quest, Atkins and OWYN, and sought to improve financial flexibility.
Scalzo said a marketing mix analysis found that brand-building investments over the prior 18 months generated returns below industry benchmarks and the company’s expectations. In response, Simply Good Foods launched new marketing programs in September and plans to reinvest a meaningful portion of expected margin and cost improvements into its brands during fiscal 2027.
The company implemented price increases approaching double digits across much of its portfolio. Scalzo said the pricing is expected to create a near-term volume headwind, particularly in the first half of fiscal 2027, but should help restore gross margins toward the company’s historic level of roughly 40%.
Management expects price elasticities above one, with the impact weighted more heavily toward the first half. Scalzo said the company is entering fiscal 2027 with weaker consumer trends and acknowledged that it is operating at price points it has not previously tested.
Quest shows mixed results as salty snacks grow
Quest retail takeaway declined 2.1% in the fourth quarter, with bars down about 6%. The decline in bars reflected an incremental club rotation, weaker non-core innovation including baked snacks, and a lack of compelling innovation amid competitive activity in the category, management said.
Quest’s salty-snack business remained a relative strength, with consumption growing about 13% in the quarter. The launch of Dill Pickle Original Chips exceeded management’s expectations and brought new consumers to the brand, according to Scalzo. Quest household penetration increased about 50 basis points to 20.2%.
The company plans to focus Quest resources on bars and salty snacks, which account for about 80% of the brand’s portfolio. Its new “Feed Your Athlete” campaign, which began in September, targets what the company calls “Performance Maxers” and emphasizes the brand’s combination of nutrition and taste. Management said early creative testing was materially stronger than its prior two campaigns, though it remains too early to assess in-market results.
Bealer said Quest is expected to have the strongest improvement in its sales-decline rate during the second half of fiscal 2027 as marketing investment builds and comparisons ease.
Atkins and OWYN reposition around core consumers
Atkins retail takeaway declined 22.6% in the fourth quarter, roughly in line with the preceding quarter. Household penetration fell approximately 210 basis points to 8.3%. Management attributed the decline primarily to weaker household recruitment, slower velocity and resulting distribution losses, rather than a loss of relevance in the brand’s weight-management proposition.
Simply Good Foods launched an “Atkins is Metabolism Changing Nutrition” campaign in September featuring actor Rob Lowe. The effort targets consumers who have stopped or cycled off GLP-1 weight-loss treatments and are seeking to maintain weight loss through nutrition. Scalzo cited research estimating that about 23 million U.S. adults are lapsed GLP-1 users or cycle on and off treatment.
The company also said it is improving Atkins’ core bar assortment through a balance of entry-level price points, value sizes and products such as whipped and filled bars. Management said these measures will not immediately offset embedded distribution losses but could improve the brand’s underlying consumer metrics over time.
OWYN retail takeaway declined 7% during the quarter, compared with a 1.3% decline in the prior quarter. Household penetration declined about 30 basis points to 4%. However, core ready-to-drink and powder chocolate and vanilla products grew at a high-single-digit rate, according to management.
The company expects distribution-related losses from underperforming non-core OWYN products over the next six to nine months. Its strategy is to prioritize core ready-to-drink and powder offerings and target consumers seeking clean-label, plant-based and allergy-friendly nutrition through an “Every Ingredient Earns Its Place” marketing platform.
Fiscal 2027 outlook calls for steep sales decline, second-half improvement
Simply Good Foods expects fiscal 2027 net sales to decline 13% to 17%, reflecting current consumption trends, the volume impact of recent price increases, distribution losses and lower club rotational volume. The company expects its first fiscal quarter to be its most difficult, with net sales projected to decline 19% to 22%.
For the full year, the company expects GAAP gross margin to improve by 250 to 300 basis points through pricing, productivity efforts and lower one-time costs. Adjusted EBITDA is forecast to decline 9% to 14% as the company increases brand investment. Selling and marketing expense is expected to rise about 80 basis points, including an approximately 90-basis-point increase in marketing investment offset by lower selling expense.
Management expects sales trends, gross margin, adjusted EBITDA and adjusted EBITDA margin to improve in the second half of fiscal 2027. It also expects a fixed-cost initiative to produce approximately $8 million in annualized employee-cost savings, with about 40% realized in fiscal 2026 and the remainder expected in fiscal 2027.
At fiscal year-end, the company had $138.4 million in cash and net debt equal to about 0.9 times trailing-12-month adjusted EBITDA. It generated approximately $181 million in operating cash flow for fiscal 2026, reduced debt by about $50 million during the fourth quarter and repurchased 11.7 million shares for roughly $213 million during the year.
About Simply Good Foods (NASDAQ:SMPL)
The Simply Good Foods Company (NASDAQ: SMPL) is a consumer packaged food company focused on convenient, nutrition-focused products. Its portfolio is built around the Atkins and Quest brands, which serve consumers seeking lower-carbohydrate, higher-protein and better-for-you food options.
The company offers a variety of products, including protein bars, snack bars, shakes, cookies, chips, confectionery items, protein powders and frozen foods. Its products are sold through grocery stores, mass merchants, club stores, drugstores, convenience stores, e-commerce platforms and other retail channels.
Simply Good Foods was established in 2017 through the combination of Conyers Park Acquisition Corp.
