Research Analysts’ Weekly Ratings Updates for Alphabet (GOOG)

Alphabet (NASDAQ: GOOG) recently received a number of ratings updates from brokerages and research firms:

• 10/27/2026 – Alphabet had its “buy” rating reaffirmed by Needham & Company LLC.
• 10/20/2026 – Alphabet had its “outperform” rating reaffirmed by BMO Capital Markets. They now have a $480.00 price target on the stock.
• 10/19/2026 – Alphabet was given a new $410.00 price target by KeyCorp.
• 10/15/2026 – Alphabet had its “buy (b)” rating reaffirmed by Weiss Ratings.
• 10/15/2026 – Alphabet had its price target raised by JPMorgan Chase & Co. from $420.00 to $425.00. They now have an “overweight” rating on the stock.
• 10/14/2026 – Alphabet had its “neutral” rating reaffirmed by UBS Group. They now have a $380.00 price target on the stock, up from $379.00.
• 10/9/2026 – Alphabet had its “market outperform” rating reaffirmed by Citigroup.
• 10/8/2026 – Alphabet was given a new $485.00 price target by Stifel Nicolaus.
• 10/8/2026 – Alphabet had its “buy” rating reaffirmed by TD Cowen. They now have a $485.00 price target on the stock, up from $475.00.
• 10/6/2026 – Alphabet had its “overweight” rating reaffirmed by UBS Group.
• 10/6/2026 – Alphabet was given a new $417.00 price target by Wells Fargo & Company. They now have an “overweight” rating on the stock.
• 10/1/2026 – Alphabet had its “overweight” rating reaffirmed by KeyCorp. They now have a $435.00 price target on the stock.
• 9/28/2026 – Alphabet had its price target raised by Piper Sandler from $395.00 to $400.00. They now have an “overweight” rating on the stock.
• 9/18/2026 – Alphabet had its price target raised by Tigress Financial from $415.00 to $485.00. They now have a “strong-buy” rating on the stock.
• 9/17/2026 – Alphabet had its price target raised by Evercore from $420.00 to $450.00. They now have an “outperform” rating on the stock.
• 9/16/2026 – Alphabet had its price target lowered by Moffett Nathanson from $380.00 to $370.00. They now have a “buy” rating on the stock.

Insiders Place Their Bets

In other news, Director Frances Arnold sold 83 shares of the firm’s stock in a transaction on Wednesday, September 30th. The stock was sold at an average price of $340.45, for a total transaction of $28,257.35. Following the completion of the transaction, the director directly owned 19,076 shares in the company, valued at $6,494,424.20. This trade represents a 0.43% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, CAO Marsida Saraci sold 449 shares of Alphabet stock in a transaction dated Wednesday, July 29th. The stock was sold at an average price of $333.20, for a total value of $149,606.80. Following the completion of the transaction, the chief accounting officer directly owned 27,386 shares of the company’s stock, valued at approximately $9,125,015.20. This represents a 1.61% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders sold 696 shares of company stock worth $232,894. Insiders own 12.99% of the company’s stock.

Alphabet Inc is a technology holding company best known as the parent organization of Google. Founded in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, online services, communications, artificial intelligence, and other emerging areas.

Google’s principal products and services include its internet search engine, digital advertising platforms, YouTube, Android, Chrome, Google Maps, Google Play, and Google Workspace. The company also provides cloud computing, data storage, cybersecurity, productivity, and artificial intelligence services through Google Cloud.