Viking (NYSE:VIK) and Serve Robotics (NASDAQ:SERV) Head to Head Survey

Serve Robotics (NASDAQ:SERV) and Viking (NYSE:VIK) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, valuation, institutional ownership, earnings, dividends, profitability and analyst recommendations.

Insider & Institutional Ownership

98.8% of Viking shares are held by institutional investors. 5.0% of Serve Robotics shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares Serve Robotics and Viking”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Serve Robotics	$2.65 million	94.24	-$101.36 million	($2.45)	-1.18
Viking	$6.50 billion	5.82	$1.15 billion	$3.01	28.23

Viking has higher revenue and earnings than Serve Robotics. Serve Robotics is trading at a lower price-to-earnings ratio than Viking, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Serve Robotics has a beta of 1.43, meaning that its stock price is 43% more volatile than the S&P 500. Comparatively, Viking has a beta of 1.47, meaning that its stock price is 47% more volatile than the S&P 500.

Profitability

This table compares Serve Robotics and Viking’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Serve Robotics	-2,315.80%	-55.34%	-52.06%
Viking	19.33%	117.98%	10.80%

Analyst Recommendations

This is a breakdown of recent ratings for Serve Robotics and Viking, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Serve Robotics	2	1	5	1	2.56
Viking	1	3	15	1	2.80

Serve Robotics presently has a consensus target price of $13.80, indicating a potential upside of 379.17%. Viking has a consensus target price of $106.61, indicating a potential upside of 25.48%. Given Serve Robotics’ higher possible upside, research analysts plainly believe Serve Robotics is more favorable than Viking.

Summary

Viking beats Serve Robotics on 11 of the 14 factors compared between the two stocks.

About Serve Robotics

Serve Robotics Inc. designs, develops, and operates low-emission robots that serve people in public spaces with food delivery in the United States. It builds self-driving delivery robots. The company was formerly known as Patricia Acquisition Corp. and changed its name to Serve Robotics Inc. in July 2023. Serve Robotics Inc. was founded in 2017 and is based in Redwood City, California.

About Viking

Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 92 ships, including 81 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 11 other river vessels, and 1 river vessel charter and the Viking Mississippi; 9 ocean ships; and 2 expedition ships. The company was founded in 1997 and is based in Pembroke, Bermuda.