Niu Technologies (NASDAQ:NIU – Get Free Report) and Winnebago Industries (NYSE:WGO – Get Free Report) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, valuation, risk, analyst recommendations, profitability, dividends and earnings.
Earnings and Valuation
This table compares Niu Technologies and Winnebago Industries”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Niu Technologies | $616.02 million | 0.24 | -$5.63 million | ($0.38) | -4.89 |
| Winnebago Industries | $2.80 billion | 0.23 | $25.70 million | $1.36 | 16.66 |
Winnebago Industries has higher revenue and earnings than Niu Technologies. Niu Technologies is trading at a lower price-to-earnings ratio than Winnebago Industries, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a summary of current recommendations and price targets for Niu Technologies and Winnebago Industries, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Niu Technologies | 1 | 1 | 0 | 0 | 1.50 |
| Winnebago Industries | 1 | 8 | 3 | 0 | 2.17 |
Niu Technologies currently has a consensus target price of $3.50, suggesting a potential upside of 88.17%. Winnebago Industries has a consensus target price of $35.67, suggesting a potential upside of 57.43%. Given Niu Technologies’ higher possible upside, research analysts plainly believe Niu Technologies is more favorable than Winnebago Industries.
Profitability
This table compares Niu Technologies and Winnebago Industries’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Niu Technologies | -4.39% | -24.20% | -6.38% |
| Winnebago Industries | 1.36% | 4.65% | 2.74% |
Insider and Institutional Ownership
75.1% of Niu Technologies shares are held by institutional investors. 10.2% of Niu Technologies shares are held by company insiders. Comparatively, 4.9% of Winnebago Industries shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Volatility and Risk
Niu Technologies has a beta of -0.23, suggesting that its share price is 123% less volatile than the S&P 500. Comparatively, Winnebago Industries has a beta of 1.18, suggesting that its share price is 18% more volatile than the S&P 500.
Summary
Winnebago Industries beats Niu Technologies on 10 of the 14 factors compared between the two stocks.
About Niu Technologies
Niu Technologies designs, manufactures, and sells electric scooters in the People’s Republic of China, Europe, and internationally. The company offers RQi, NQi, MQi, SQi, UQi, F, and Gova series smart electric scooters, motorcycles, mopeds, and bicycles; KQi series kick-scooters; BQi series e-bikes; and Niu Aero Sports Bicycles. It also provides accessories and spare parts under the NIU brand name comprising scooter accessories, such as raincoats, gloves, knee pads, storage baskets and tail boxes, smart phone holders, backrests, and locks; lifestyle accessories, which includes T-shirts, coats, jeans, hats, bags, jewelry, notebooks, badges, key chain, and mugs; and performance upgrade components consisting of upgraded wheels, shock absorbers, brake calipers, and carbon fiber body panels. In addition, the company operates NIU app, which provides online repair request, service station locator, theft reporting, smart check, smart services, scooter status, historical riding data, and key diagnostics, as well as NIU cover, which provides insurance services. It sells and services its products through city partners and franchised stores, distributors, third-party e-commerce platforms, and its online store. The company was incorporated in 2014 and is headquartered in Beijing, the People’s Republic of China.
About Winnebago Industries
Winnebago Industries, Inc. manufactures and sells recreation vehicles and marine products primarily for use in leisure travel and outdoor recreation activities. The company operates through three segments: Towable RV, Motorhome RV, and Marine. It provides towable products that are non-motorized vehicles to be towed by automobiles, pickup trucks, SUVs, or vans for use as temporary living quarters for recreational travel, such as conventional travel trailers, fifth wheels, folding camper trailers, and truck campers under the Winnebago and Grand Design brand names. The company also offers motorhome RV, a self-propelled mobile dwelling used primarily as temporary living quarters during vacation and camping trips, or to support active and mobile lifestyles under the Winnebago and Newmar brand names. In addition, it offers other specialty commercial vehicles for law enforcement command centers, mobile medical clinics, and mobile office spaces; commercial vehicles as bare shells to third-party up fitters, as well as manufactures and sells recreational boats under the Chris-Craft and Barletta brand names. Further, the company is involved in the original equipment manufacturing of parts for other manufacturers and commercial vehicles. It sells its products primarily through independent dealers in the United States, Canada, and internationally. Winnebago Industries, Inc. was incorporated in 1958 and is based in Eden Prairie, Minnesota.
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