Contrasting Nikon (OTCMKTS:NINOY) & Keysight Technologies (NYSE:KEYS)

Keysight Technologies (NYSE:KEYS) and Nikon (OTCMKTS:NINOY) are both technology companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, profitability, earnings, dividends, institutional ownership, analyst recommendations and risk.

Valuation & Earnings

This table compares Keysight Technologies and Nikon”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Keysight Technologies	$5.38 billion	10.76	$850.00 million	$7.28	46.65
Nikon	$4.50 billion	0.80	-$568.18 million	($1.87)	-5.87

Keysight Technologies has higher revenue and earnings than Nikon. Nikon is trading at a lower price-to-earnings ratio than Keysight Technologies, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

Keysight Technologies has a beta of 1.17, meaning that its stock price is 17% more volatile than the S&P 500. Comparatively, Nikon has a beta of 0.52, meaning that its stock price is 48% less volatile than the S&P 500.

Institutional & Insider Ownership

84.6% of Keysight Technologies shares are held by institutional investors. Comparatively, 0.1% of Nikon shares are held by institutional investors. 0.4% of Keysight Technologies shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Profitability

This table compares Keysight Technologies and Nikon’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Keysight Technologies	19.08%	24.34%	13.10%
Nikon	-13.88%	-15.50%	-8.46%

Analyst Ratings

This is a breakdown of current ratings and target prices for Keysight Technologies and Nikon, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Keysight Technologies	0	2	11	1	2.93
Nikon	0	1	0	0	2.00

Keysight Technologies currently has a consensus target price of $401.42, indicating a potential upside of 18.20%. Given Keysight Technologies’ stronger consensus rating and higher probable upside, equities research analysts clearly believe Keysight Technologies is more favorable than Nikon.

Summary

Keysight Technologies beats Nikon on 15 of the 15 factors compared between the two stocks.

About Keysight Technologies

Keysight Technologies, Inc. provides electronic design and test solutions to commercial communications, networking, aerospace, defense and government, automotive, energy, semiconductor, electronic, and education industries in the Americas, Europe, and the Asia Pacific. The company operates in two segments, Communications Solutions Group and Electronic Industrial Solutions Group. It offers electronic design automation (EDA) software; instrument measurement software, instrument workflow software, and software testing; digital multimeter, phase noise measurement, power meters and power sensors, counters, LCR meters and impedance measurement products, and electrometers; and spectrum analyzers, network analyzers, logic analyzers, protocol analyzers and exercisers, bit error ratio testers, noise figure analyzers, AC and DC power analyzers, materials test equipment, device current waveform analyzers, and curve tracers. The company also provides waveform and function generators, arbitrary waveform generators, DC power supplies, and DC electronic loads; wireless drive test, radio access and core network test, wireless analyzers, wireless network emulators, and over-the-air test; application and threat intelligence, cloud test, cyber training simulator, network test hardware, synthetic traffic generators, protocol and load test, network security test, and network modeling; bypass switches, clock synchronization, cloud visibility, network and application monitoring, network packet brokers, and network taps; and application-specific test systems, photonic test and measurement products, and MMIC millimeter-wave and microwave devices. In addition, it offers product support, technical support, installation, training, engineering, and integration services. The company sells its products through direct sales force, distributors, resellers, and manufacturer's representatives. Keysight Technologies, Inc. was founded in 1939 and is headquartered in Santa Rosa, California.

About Nikon

Nikon Corporation manufactures and sells optical instruments in Japan, North America, Europe, China, Thailand, and internationally. It operates through Imaging Products Business, Precision Equipment Business, Healthcare Business, Components Business, and Industrial equipment and Others segments. The Imaging Products Business segment provides digital SLR cameras, compact digital cameras, and interchangeable camera lenses. The Precision Equipment Business segment offers FPD lithography systems and semiconductor lithography systems. The Healthcare Business segment provides biological microscopes, cell culture observation systems, and ultra-wide field retinal imaging devices, as well as products and services related to the contract cell development and manufacturing field. The Components Business segment offers optical components, optical parts, encoders, and material processing products and services; EUV-related components and space-related solutions; and photomask substrates for FPDs. The Industrial equipment and Others segment provides industrial microscopes, non-contact 3D metrology systems, measuring instruments, X-ray/CT inspection systems, and surveying instruments. In addition, it sells used equipment; provides maintenance services for FPD/semiconductor lithography systems; sells and services cameras, microscopes, measuring instruments, and X-ray inspection equipment; and develops and supports computer software. Further, the company is involved in the procurement, logistics, and welfare activities; development, manufacturing, and testing services for eyeglass and lenses; and assembly of camera units. Nikon Corporation was incorporated in 1917 and is headquartered in Minato, Japan.