Insider Selling: Apple (NASDAQ:AAPL) SVP Sells 2,399 Shares of Company Stock

Posted by Sarita Garza on Oct 15th, 2026

Apple Inc. (NASDAQ:AAPL – Get Free Report) SVP Jennifer Newstead sold 2,399 shares of the firm’s stock in a transaction dated Tuesday, October 13th. The stock was sold at an average price of $345.00, for a total value of $827,655.00. Following the completion of the transaction, the senior vice president owned 37,194 shares in the company, valued at approximately $12,831,930. This trade represents a 6.06% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link.

Jennifer Newstead also recently made the following trade(s):

On Tuesday, October 6th, Jennifer Newstead sold 2,399 shares of Apple stock. The stock was sold at an average price of $332.01, for a total value of $796,491.99.
On Tuesday, September 29th, Jennifer Newstead sold 2,399 shares of Apple stock. The shares were sold at an average price of $336.18, for a total transaction of $806,495.82.
On Tuesday, September 22nd, Jennifer Newstead sold 2,399 shares of Apple stock. The shares were sold at an average price of $340.06, for a total value of $815,803.94.
On Tuesday, September 15th, Jennifer Newstead sold 1,438 shares of Apple stock. The shares were sold at an average price of $330.19, for a total transaction of $474,813.22.
On Tuesday, September 8th, Jennifer Newstead sold 1,438 shares of Apple stock. The stock was sold at an average price of $317.23, for a total transaction of $456,176.74.
On Tuesday, September 1st, Jennifer Newstead sold 1,439 shares of Apple stock. The shares were sold at an average price of $317.01, for a total value of $456,177.39.
On Tuesday, August 25th, Jennifer Newstead sold 1,439 shares of Apple stock. The stock was sold at an average price of $310.95, for a total transaction of $447,457.05.
On Tuesday, August 18th, Jennifer Newstead sold 1,439 shares of Apple stock. The shares were sold at an average price of $307.49, for a total transaction of $442,478.11.
On Tuesday, August 11th, Jennifer Newstead sold 1,439 shares of Apple stock. The shares were sold at an average price of $307.75, for a total value of $442,852.25.

Apple Price Performance

Shares of AAPL traded down $0.96 during mid-day trading on Thursday, hitting $342.00. The company’s stock had a trading volume of 39,665,224 shares, compared to its average volume of 48,566,875. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The stock has a market capitalization of $4.99 trillion, a price-to-earnings ratio of 39.22, a PEG ratio of 2.72 and a beta of 1.07. Apple Inc. has a fifty-two week low of $243.42 and a fifty-two week high of $348.15. The firm has a 50-day moving average price of $324.64 and a 200 day moving average price of $305.24.

Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%. The business’s revenue for the quarter was up 16.4% compared to the same quarter last year. During the same quarter in the previous year, the company earned $1.57 EPS. On average, research analysts predict that Apple Inc. will post 8.75 EPS for the current fiscal year.

Apple Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio is 12.39%.

Wall Street Analyst Weigh In

A number of research firms have issued reports on AAPL. UBS Group reaffirmed a “neutral” rating on shares of Apple in a report on Tuesday, October 6th. Deutsche Bank Aktiengesellschaft downgraded Apple from a “buy” rating to a “hold” rating in a report on Monday, August 17th. KGI Securities cut shares of Apple from an “outperform” rating to a “hold” rating and set a $315.00 target price for the company. in a research report on Monday, June 22nd. China Renaissance lowered Apple from a “buy” rating to a “hold” rating and reduced their price objective for the stock from $329.00 to $280.00 in a research note on Tuesday, August 4th. Finally, The Goldman Sachs Group initiated coverage on shares of Apple in a research note on Monday, August 17th. They set a “buy” rating on the stock. One research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have given a Hold rating and two have given a Sell rating to the stock. According to MarketBeat.com, Apple has an average rating of “Moderate Buy” and an average target price of $340.39.

Read Our Latest Stock Report on AAPL

More Apple News

Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple and Meta Platforms are partnering to bring Meta’s Muse Spark open-weight AI model to high-end Macs. Developers will be able to run the massive model locally, reducing reliance on cloud computing. The agreement could strengthen Mac hardware demand and gives Apple a credible AI ecosystem partner, even as it highlights the company’s limited progress developing a leading proprietary model. Apple and Meta team up to make Muse AI model run on Mac computers
Positive Sentiment: Apple reached the $5 trillion market-cap milestone and remains close to Nvidia in the global value ranking. The milestone and a recent analyst upgrade reinforce bullish momentum, while prediction-market activity reflects growing expectations that Apple could eventually reclaim the title of the world’s most valuable company. Apple tops US$5 trillion valuation
Positive Sentiment: Apple Intelligence is reportedly headed to mainland China in December. Even a delayed and limited launch could expand the addressable user base and improve Apple’s competitive position in an important market. iPhone Duo preorders beginning October 16 also provide a near-term sales catalyst. Apple Intelligence reportedly nears China debut
Neutral Sentiment: Management is emphasizing hardware and ecosystem integration rather than chasing every new AI model. The strategy may support Apple’s established strengths in devices, services, and customer loyalty, but investors are looking for evidence that CEO John Ternus can generate a new growth cycle after Tim Cook’s substantial revenue expansion. Apple’s Ternus retains focus on hardware
Negative Sentiment: China’s version of Apple Intelligence reportedly will exclude the upgraded Siri and Genmoji. The limited rollout reduces the immediate AI benefit in China and may reinforce concerns that Apple is behind competitors in generative and agentic AI. Analysts also question whether Apple’s premium valuation is justified by its comparatively ordinary growth rate and lower AI spending. Apple Intelligence China launch
Negative Sentiment: Legal and product-related risks remain overhangs. Apple is challenging a reported $5.7 billion Taction Technology patent damages award, while OpenAI alleges that a former employee took confidential device files to Apple. Separately, concerns about expensive new products, including HomeView and the folding iPhone Duo, could limit adoption. Apple fights $5.7 billion damages ruling

Hedge Funds Weigh In On Apple

A number of large investors have recently bought and sold shares of the company. Summit Financial Consulting LLC increased its stake in shares of Apple by 26.5% during the third quarter. Summit Financial Consulting LLC now owns 3,596 shares of the iPhone maker’s stock worth $1,198,000 after purchasing an additional 753 shares during the period. Davidson Capital Management Inc. increased its holdings in Apple by 125.5% in the 3rd quarter. Davidson Capital Management Inc. now owns 11,799 shares of the iPhone maker’s stock valued at $3,929,000 after buying an additional 6,567 shares during the period. AdvisorNet Financial Inc raised its position in Apple by 9.5% during the third quarter. AdvisorNet Financial Inc now owns 142,652 shares of the iPhone maker’s stock valued at $48,659,000 after purchasing an additional 12,329 shares in the last quarter. Barlow Wealth Partners LLC raised its holdings in shares of Apple by 3.8% during the 3rd quarter. Barlow Wealth Partners LLC now owns 122,065 shares of the iPhone maker’s stock worth $40,584,000 after buying an additional 4,419 shares in the last quarter. Finally, Saxony Capital Management LLC raised its stake in Apple by 18.5% during the third quarter. Saxony Capital Management LLC now owns 17,378 shares of the iPhone maker’s stock worth $5,787,000 after acquiring an additional 2,713 shares in the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.

Apple Company Profile

(Get Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.