Gaia (NASDAQ:GAIA) versus STUB (NYSE:STUB) Head-To-Head Review

Posted by Sarita Garza on Oct 13th, 2026

Gaia (NASDAQ:GAIA – Get Free Report) and STUB (NYSE:STUB – Get Free Report) are both communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, risk, institutional ownership, earnings, valuation and profitability.

Earnings & Valuation

This table compares Gaia and STUB”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gaia	$98.12 million	0.33	-$4.49 million	($0.24)	-5.25
STUB	$1.75 billion	1.31	-$1.91 billion	($5.74)	-1.04

Gaia has higher earnings, but lower revenue than STUB. Gaia is trading at a lower price-to-earnings ratio than STUB, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Gaia and STUB’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Gaia	-6.08%	-5.82%	-3.85%
STUB	-93.54%	-9.50%	-2.67%

Institutional and Insider Ownership

40.5% of Gaia shares are held by institutional investors. 26.0% of Gaia shares are held by insiders. Comparatively, 31.0% of STUB shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Analyst Ratings

This is a summary of recent recommendations for Gaia and STUB, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gaia	1	0	0	0	1.00
STUB	2	6	6	0	2.29

STUB has a consensus target price of $10.17, suggesting a potential upside of 70.44%. Given STUB’s stronger consensus rating and higher probable upside, analysts plainly believe STUB is more favorable than Gaia.

Summary

STUB beats Gaia on 8 of the 13 factors compared between the two stocks.

About Gaia

(Get Free Report)

Gaia, Inc. operates a digital video subscription service and online community for underserved member base in the United States, Canada, Australia, and internationally. The company has a digital content library with various titles in Spanish, German, and French languages available to its subscribers on internet connected devices. Its network includes Yoga channel, which provides access to streaming yoga, Eastern arts, and other movement based classes; Transformation channel that offers content in the areas of spiritual growth, personal development, and expanded consciousness; Alternative Healing channel, which features content focused on food and nutrition, holistic healing, alternative and integrative medicines, and longevity; and Seeking Truth channel that provides access to interviews and presentations in the ancient wisdom and metaphysics genre. The company was formerly known as Gaiam, Inc. and changed its name to Gaia, Inc. in July 2016. Gaia, Inc. was incorporated in 1988 and is headquartered in Louisville, Colorado.

About STUB