Analyzing Kohl’s (NYSE:KSS) and D-MARKET Electronic Services & Trading (NASDAQ:HEPS)

D-MARKET Electronic Services & Trading (NASDAQ:HEPS) and Kohl’s (NYSE:KSS) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, profitability, risk, analyst recommendations, dividends, valuation and institutional ownership.

Analyst Ratings

This is a breakdown of current ratings and target prices for D-MARKET Electronic Services & Trading and Kohl’s, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
D-MARKET Electronic Services & Trading	1	2	0	0	1.67
Kohl’s	5	8	1	1	1.87

D-MARKET Electronic Services & Trading currently has a consensus price target of $3.07, suggesting a potential upside of 25.82%. Kohl’s has a consensus price target of $16.17, suggesting a potential downside of 14.32%. Given D-MARKET Electronic Services & Trading’s higher possible upside, equities research analysts clearly believe D-MARKET Electronic Services & Trading is more favorable than Kohl’s.

Earnings & Valuation

This table compares D-MARKET Electronic Services & Trading and Kohl’s”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
D-MARKET Electronic Services & Trading	$2.15 billion	0.49	-$144.76 million	($0.51)	-4.78
Kohl’s	$15.53 billion	0.14	$272.00 million	$2.29	8.24

Kohl’s has higher revenue and earnings than D-MARKET Electronic Services & Trading. D-MARKET Electronic Services & Trading is trading at a lower price-to-earnings ratio than Kohl’s, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

40.5% of D-MARKET Electronic Services & Trading shares are owned by institutional investors. Comparatively, 98.0% of Kohl’s shares are owned by institutional investors. 36.3% of D-MARKET Electronic Services & Trading shares are owned by insiders. Comparatively, 1.5% of Kohl’s shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Profitability

This table compares D-MARKET Electronic Services & Trading and Kohl’s’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
D-MARKET Electronic Services & Trading	-7.78%	-776.28%	-21.12%
Kohl’s	1.75%	6.75%	2.02%

Risk and Volatility

D-MARKET Electronic Services & Trading has a beta of 2.08, meaning that its stock price is 108% more volatile than the S&P 500. Comparatively, Kohl’s has a beta of 1.32, meaning that its stock price is 32% more volatile than the S&P 500.

Summary

Kohl’s beats D-MARKET Electronic Services & Trading on 11 of the 15 factors compared between the two stocks.

About D-MARKET Electronic Services & Trading

D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates www.hepsiburada.com, a retail website that provides its retail customers a range of merchandise, including electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also offers Hepsiburada Market, an app-in-app initiative and on-demand delivery service that delivers groceries and water; HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers storage and fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; HepsiGlobal for discovering and purchasing products from international merchants online; Hepsipay, which offers an e-money and payment services; and Hepsiburada Seyahat for buying airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey.

About Kohl’s

Kohl’s Corporation operates as an omnichannel retailer in the United States. It offers branded apparel, footwear, accessories, beauty, and home products through its stores and website. The company provides its products primarily under the brand names of Croft & Barrow, Jumping Beans, SO, Sonoma Goods for Life, and Tek Gear, as well as Food Network, LC Lauren Conrad, Nine West, and Simply Vera Vera Wang. Kohl’s Corporation was founded in 1988 and is headquartered in Menomonee Falls, Wisconsin.