Harte Hanks, Inc. (NASDAQ:HHS) Stock Short Interest Falls 50.9%

Harte Hanks, Inc. (NASDAQ:HHS) was the recipient of a significant decline in short interest during the month of September. As of September 15th, there was short interest totaling 32,816 shares, a decline of 50.9% from the August 31st total of 66,873 shares. Approximately 0.5% of the shares of the stock are short sold. Based on an average daily trading volume, of 125,196 shares, the days-to-cover ratio is presently 0.3 days.

Analyst Ratings Changes

Separately, Weiss Ratings raised Harte Hanks from a “sell (e+)” rating to a “sell (d-)” rating in a research report on Friday, August 28th. One investment analyst has rated the stock with a Sell rating, Based on data from MarketBeat, the stock has an average rating of “Sell”.

Institutional Trading of Harte Hanks

Several hedge funds have recently modified their holdings of the company. BlackRock Inc. acquired a new position in Harte Hanks during the 2nd quarter worth about $41,000. Raffles Associates LP bought a new position in shares of Harte Hanks in the second quarter worth about $190,000. Finally, Krilogy Financial LLC raised its stake in shares of Harte Hanks by 28.5% in the first quarter. Krilogy Financial LLC now owns 118,175 shares of the business services provider’s stock worth $268,000 after acquiring an additional 26,175 shares during the last quarter. Institutional investors and hedge funds own 33.75% of the company’s stock.

Harte Hanks Stock Performance

Shares of NASDAQ HHS traded down $0.08 during mid-day trading on Wednesday, reaching $4.55. 79,888 shares of the company traded hands, compared to its average volume of 61,789. The stock has a market cap of $33.92 million, a PE ratio of -5.99 and a beta of 0.09. The company’s fifty day moving average is $3.63 and its two-hundred day moving average is $2.93. Harte Hanks has a fifty-two week low of $2.00 and a fifty-two week high of $4.67.

Harte Hanks (NASDAQ:HHS) last issued its quarterly earnings results on Friday, August 14th. The business services provider reported ($0.67) EPS for the quarter. The business had revenue of $37.98 million during the quarter. Harte Hanks had a negative return on equity of 30.14% and a negative net margin of 3.70%.

About Harte Hanks

Harte Hanks, Inc is a customer experience and marketing services company that helps businesses acquire, engage and retain customers. The company combines data, technology and customer interaction services to support marketing programs across multiple channels, including digital, email, direct mail, telephone and other forms of communication.

Its services include customer care and contact-center operations, database and data management, analytics, campaign development, customer acquisition, fulfillment and other marketing support activities.