Bread Financial (BFH) – Research Analysts’ Weekly Ratings Changes

A number of firms have modified their ratings and price targets on shares of Bread Financial (NYSE: BFH) recently:

• 9/11/2026 – Bread Financial is now covered by Wells Fargo & Company. They set an “equal weight” rating and a $115.00 price target on the stock.
• 9/11/2026 – Bread Financial is now covered by Wells Fargo & Company. They set an “equal weight” rating and a $115.00 price target on the stock.
• 9/11/2026 – Bread Financial is now covered by Wells Fargo & Company. They set an “equal weight” rating and a $115.00 price target on the stock.
• 8/31/2026 – Bread Financial was upgraded by Zacks Research from “hold” to “strong-buy”.
• 8/25/2026 – Bread Financial was upgraded by Wolfe Research from “peer perform” to “outperform”. They now have a $130.00 price target on the stock.
• 8/3/2026 – Bread Financial had its price target raised by UBS Group AG from $120.00 to $127.00. They now have a “buy” rating on the stock.
• 7/27/2026 – Bread Financial had its “buy” rating reaffirmed by Seaport Research Partners. They now have a $119.00 price target on the stock.
• 7/24/2026 – Bread Financial had its “buy (b)” rating reaffirmed by Weiss Ratings.
• 7/24/2026 – Bread Financial was given a new $107.00 price target by Morgan Stanley.
• 7/24/2026 – Bread Financial had its price target raised by TD Cowen from $103.00 to $114.00. They now have a “hold” rating on the stock.
• 7/24/2026 – Bread Financial had its price target raised by Barclays PLC from $104.00 to $109.00. They now have an “equal weight” rating on the stock.
• 7/24/2026 – Bread Financial had its “sector perform” rating reaffirmed by Royal Bank Of Canada. They now have a $115.00 price target on the stock.
• 7/20/2026 – Bread Financial had its price target raised by Morgan Stanley from $98.00 to $102.00. They now have an “equal weight” rating on the stock.

Bread Financial Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Tuesday, September 15th. Shareholders of record on Monday, August 31st were given a $0.23 dividend. The ex-dividend date was Monday, August 31st. This represents a $0.92 dividend on an annualized basis and a yield of 0.9%. Bread Financial’s dividend payout ratio is presently 7.18%.

Insider Buying and Selling at Bread Financial

In other Bread Financial news, Director Praniti Lakhwara sold 2,802 shares of the company’s stock in a transaction dated Tuesday, July 28th. The stock was sold at an average price of $106.12, for a total value of $297,348.24. Following the transaction, the director directly owned 4,458 shares of the company’s stock, valued at $473,082.96. This represents a 38.60% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Company insiders own 1.30% of the company’s stock.

Bread Financial Corporation (NYSE: BFH) is a financial services company that provides payment, lending and savings solutions for consumers and businesses. Its offerings include private-label and co-branded credit cards, installment loans, buy now, pay later financing and direct-to-consumer savings products.

The company works with retailers and brands to design and manage customized credit programs, including account servicing, underwriting, transaction processing and customer engagement services.