Comparing BARK (NYSE:BARK) and Brand House Collective (NASDAQ:TBHC)

BARK (NYSE:BARK) and Brand House Collective (NASDAQ:TBHC) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, analyst recommendations, earnings, institutional ownership, valuation, profitability and risk.

Profitability

This table compares BARK and Brand House Collective’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
BARK	-8.42%	-35.66%	-14.54%
Brand House Collective	-6.79%	N/A	-15.05%

Insider & Institutional Ownership

28.8% of BARK shares are held by institutional investors. Comparatively, 15.4% of Brand House Collective shares are held by institutional investors. 14.8% of BARK shares are held by company insiders. Comparatively, 3.0% of Brand House Collective shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current recommendations for BARK and Brand House Collective, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BARK	1	2	2	0	2.20
Brand House Collective	1	0	0	0	1.00

BARK presently has a consensus price target of $15.33, suggesting a potential upside of 64.70%. Given BARK’s stronger consensus rating and higher possible upside, analysts clearly believe BARK is more favorable than Brand House Collective.

Earnings and Valuation

This table compares BARK and Brand House Collective”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
BARK	$370.80 million	0.23	-$39.01 million	($3.58)	-2.60
Brand House Collective	$409.65 million	0.05	-$23.13 million	($1.09)	-0.86

Brand House Collective has higher revenue and earnings than BARK. BARK is trading at a lower price-to-earnings ratio than Brand House Collective, indicating that it is currently the more affordable of the two stocks.

Risk & Volatility

BARK has a beta of 1.97, suggesting that its stock price is 97% more volatile than the S&P 500. Comparatively, Brand House Collective has a beta of 1.72, suggesting that its stock price is 72% more volatile than the S&P 500.

Summary

BARK beats Brand House Collective on 8 of the 14 factors compared between the two stocks.

About BARK

BARK Inc., a dog-centric company, provides products, services, and content for dogs. It operates in two segments, Direct to Consumer and Commerce. The company serves dogs through monthly subscription services. It is also involved in the design of playstyle-specific toys, satisfying treats, personal meal plans with supplements, and dog-first experiences designed to foster health and happiness of dogs everywhere. In addition, the company offers monthly themed box of toys and treats under the BarkBox and Super Chewer names; personalized meal plans under the BARK Food name; health and wellness products under the BARK Bright name; and dog beds, bowls, collars, harnesses, and leashes under the BARK Home brand. Further, the company sells BARK Home products through BarkShop.com. Additionally, it offers custom collections through online marketplaces, and brick and mortar retailers. The company was formerly known as The Original BARK Company and changed its name to BARK, Inc. in November 2021. BARK Inc. was incorporated in 2011 and is headquartered in New York, New York.

About Brand House Collective

Kirkland’s, Inc. operates as a specialty retailer of home décor and furnishings in the United States. Its stores provide various merchandise, including holiday décor, furniture, textiles, ornamental wall décor, decorative accessories, art, mirrors, home fragrance, lighting, floral, housewares, outdoor, and gifts. The company operates its stores under the Kirkland’s, Kirkland’s Home, Kirkland’s Home Outlet, Kirkland’s Outlet, and Kirkland Collection names. It also operates an e-commerce website, kirklands.com. The company was founded in 1966 and is headquartered in Brentwood, Tennessee.