Barrett Business Services (NASDAQ:BBSI) & Star Equity (NASDAQ:STRR) Head to Head Survey

Barrett Business Services (NASDAQ:BBSI) and Star Equity (NASDAQ:STRR) are both small-cap industrials companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, institutional ownership, profitability, dividends, risk and analyst recommendations.

Volatility and Risk

Barrett Business Services has a beta of 0.92, indicating that its share price is 8% less volatile than the S&P 500. Comparatively, Star Equity has a beta of 0.51, indicating that its share price is 49% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Barrett Business Services and Star Equity, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Barrett Business Services	1	2	2	1	2.50
Star Equity	1	1	1	1	2.50

Barrett Business Services presently has a consensus price target of $41.00, indicating a potential upside of 26.25%. Star Equity has a consensus price target of $28.00, indicating a potential upside of 184.55%. Given Star Equity’s higher probable upside, analysts plainly believe Star Equity is more favorable than Barrett Business Services.

Insider and Institutional Ownership

86.8% of Barrett Business Services shares are owned by institutional investors. Comparatively, 3.8% of Star Equity shares are owned by institutional investors. 4.8% of Barrett Business Services shares are owned by company insiders. Comparatively, 31.6% of Star Equity shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Barrett Business Services and Star Equity’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Barrett Business Services	2.77%	20.95%	6.11%
Star Equity	-4.35%	-4.21%	-2.39%

Valuation and Earnings

This table compares Barrett Business Services and Star Equity”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Barrett Business Services	$1.24 billion	0.63	$54.45 million	$1.36	23.88
Star Equity	$172.16 million	0.21	-$5.92 million	($3.06)	-3.22

Barrett Business Services has higher revenue and earnings than Star Equity. Star Equity is trading at a lower price-to-earnings ratio than Barrett Business Services, indicating that it is currently the more affordable of the two stocks.

Summary

Barrett Business Services beats Star Equity on 11 of the 13 factors compared between the two stocks.

About Barrett Business Services

Barrett Business Services, Inc. provides business management solutions for small and mid-sized companies in the United States. The company develops a management platform that integrates a knowledge-based approach from the management consulting industry with tools from the human resource outsourcing industry. It offers professional employer services under which it enters into a client services agreement to establish a co-employment relationship with each client company, assuming responsibility for payroll, payroll taxes, workers compensation coverage, and other administration functions for the client’s existing workforce. The company provides staffing and recruiting services, such as on-demand or short-term staffing assignment, contract staffing, direct placement, and long-term or indefinite-term on-site management services. It serves electronics manufacturers, light-manufacturing industries, agriculture-based companies, transportation and shipping enterprises, food processors, telecommunications companies, public utilities, general contractors in various construction-related fields, restaurant franchises, and professional services firms. Barrett Business Services, Inc. was incorporated in 1965 and is headquartered in Vancouver, Washington.

About Star Equity

Star Equity Holdings, Inc. engages in the construction business in the United States and internationally. It operates through two segments: Construction, and Investments. It manufactures modular housing units, structural wall panels, permanent wood foundation systems, and other engineered wood products; supplies general contractors with building materials; holds real estate assets; and manages investments. The company was formerly known as Digirad Corporation and changed its name to Star Equity Holdings, Inc. in December 2020. Star Equity Holdings, Inc. was founded in 1985 and is headquartered in Old Greenwich, Connecticut.