Welch Group LLC Buys 2,206 Shares of Amazon.com, Inc. $AMZN

Welch Group LLC increased its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 3.3% during the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 69,670 shares of the e-commerce giant’s stock after purchasing an additional 2,206 shares during the quarter. Welch Group LLC’s holdings in Amazon.com were worth $16,605,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors have also modified their holdings of the company. Trust Asset Management LLC increased its stake in shares of Amazon.com by 3.3% in the 2nd quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant’s stock valued at $26,000 after buying an additional 3,414 shares during the period. MilWealth Group LLC raised its position in shares of Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after acquiring an additional 79 shares during the last quarter. Lifetime Wealth Management P.C. acquired a new position in shares of Amazon.com during the fourth quarter valued at $45,000. Elkhorn Partners Limited Partnership lifted its stake in shares of Amazon.com by 900.0% during the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock valued at $46,000 after acquiring an additional 180 shares during the period. Finally, Fairway Wealth LLC boosted its holdings in Amazon.com by 95.6% in the fourth quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant’s stock valued at $51,000 after acquiring an additional 108 shares during the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Analysts Set New Price Targets

Several brokerages have weighed in on AMZN. Morgan Stanley reissued an “overweight” rating and set a $335.00 price objective (up from $330.00) on shares of Amazon.com in a report on Friday, July 31st. Piper Sandler reaffirmed an “overweight” rating and issued a $320.00 target price (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. Oppenheimer reiterated an “outperform” rating on shares of Amazon.com in a research report on Friday, July 31st. Wolfe Research reissued an “outperform” rating and set a $315.00 price target on shares of Amazon.com in a research note on Friday, July 31st. Finally, Robert W. Baird set a $310.00 price objective on shares of Amazon.com and gave the company an “outperform” rating in a report on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have given a Hold rating to the company’s stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average price target of $323.26.

Amazon.com Price Performance

Shares of AMZN opened at $258.90 on Friday. The stock has a market cap of $2.79 trillion, a P/E ratio of 20.83, a price-to-earnings-growth ratio of 1.97 and a beta of 1.44. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20. The stock’s 50-day moving average price is $253.63 and its two-hundred day moving average price is $242.22. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating analysts’ consensus estimates of $1.82 by $3.93. The company had revenue of $200.61 billion during the quarter, compared to analysts’ expectations of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.Amazon.com’s revenue was up 19.6% on a year-over-year basis. During the same period in the prior year, the business posted $1.68 EPS. On average, equities analysts predict that Amazon.com, Inc. will post 8.05 earnings per share for the current year.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI investment remain the primary bullish catalysts. Recent coverage highlights AWS’s fastest growth in 18 quarters and Amazon’s roughly $200 billion 2026 AI-infrastructure investment. Analysts view AWS’s higher growth and profitability as key drivers of future earnings, despite the substantial capital spending required. The Bull Case for This Stock Is Getting Harder to Ignore
• Positive Sentiment: Amazon is expanding its AI infrastructure ecosystem. The company signed a multiyear, multibillion-dollar agreement with Corning for optical fiber, cable and connectivity products, supporting data-center expansion and potentially improving network capacity for AI workloads. Amazon Signed a Multibillion-Dollar Deal With a 175-Year-Old Glassmaker
• Positive Sentiment: Zoox reached another commercialization milestone. Amazon’s autonomous-vehicle unit expanded paid robotaxi service to Harry Reid International Airport in Las Vegas, strengthening its operating footprint as competition with Waymo, Tesla and Uber intensifies. Amazon’s Zoox Expands Its Robotaxi Service to Las Vegas Airport
• Positive Sentiment: New commerce and logistics initiatives could support long-term growth. YouTube creator-shopping tools give sellers another customer-acquisition channel, while Amazon expects its delivery network to handle nearly 90% of its U.S. packages by 2029, potentially improving control over fulfillment costs. How Could Amazon.com Gain From New Creator Shopping Tools?
• Neutral Sentiment: Amazon added AI-powered scam protection to Alexa for Shopping. U.S. customers can ask Alexa whether an email, text, call or other message is genuinely from Amazon. The feature may strengthen customer trust, but its direct financial impact is unclear. Amazon Adds Alexa Scam Protection as Consumer Fraud Losses Rise
• Negative Sentiment: Regulatory pressure is a significant overhang. The Department of Justice requested beef-pricing data from Amazon and other retailers as part of an investigation into rising prices. Separately, Amazon continues to face scrutiny from the Federal Trade Commission over its advertising practices. DOJ Requests Beef Price Data From Major Retailers
• Negative Sentiment: Labor and cost concerns persist. Teamsters launched a one-day strike at Amazon’s large Riverside warehouse, while the company is reportedly cutting additional Bay Area jobs. CEO Douglas Herrington also sold 1,000 shares under a prearranged Rule 10b5-1 plan; the transaction was small relative to his remaining holdings but may attract limited investor attention.

Insider Activity

In related news, SVP David Zapolsky sold 9,258 shares of the business’s stock in a transaction that occurred on Monday, August 24th. The shares were sold at an average price of $259.77, for a total transaction of $2,404,950.66. Following the completion of the transaction, the senior vice president owned 41,190 shares in the company, valued at approximately $10,699,926.30. The trade was a 18.35% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 14,541 shares of the company’s stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the completion of the sale, the chief executive officer directly owned 17,794 shares of the company’s stock, valued at $4,609,713.64. The trade was a 44.97% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders have sold 71,589 shares of company stock valued at $18,568,785. 8.90% of the stock is currently owned by company insiders.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.