Financial Analysis: Sunlands Technology Group (NYSE:STG) & Maison Luxe (OTCMKTS:MASN)

Sunlands Technology Group (NYSE:STG) and Maison Luxe (OTCMKTS:MASN) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, dividends, valuation, earnings, profitability and analyst recommendations.

Insider and Institutional Ownership

26.4% of Sunlands Technology Group shares are held by institutional investors. 59.7% of Sunlands Technology Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Valuation and Earnings

This table compares Sunlands Technology Group and Maison Luxe”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sunlands Technology Group	$288.84 million	0.14	$52.28 million	$3.48	0.84
Maison Luxe	$6.07 million	0.04	$1.42 million	N/A	N/A

Sunlands Technology Group has higher revenue and earnings than Maison Luxe.

Risk and Volatility

Sunlands Technology Group has a beta of 1.35, meaning that its share price is 35% more volatile than the S&P 500. Comparatively, Maison Luxe has a beta of 0.2, meaning that its share price is 80% less volatile than the S&P 500.

Profitability

This table compares Sunlands Technology Group and Maison Luxe’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sunlands Technology Group	17.60%	32.84%	15.90%
Maison Luxe	21.17%	-76.54%	33.61%

Analyst Ratings

This is a breakdown of current ratings for Sunlands Technology Group and Maison Luxe, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sunlands Technology Group	1	0	0	0	1.00
Maison Luxe	0	0	0	0	0.00

Summary

Sunlands Technology Group beats Maison Luxe on 8 of the 10 factors compared between the two stocks.

About Sunlands Technology Group

Sunlands Technology Group, through its subsidiaries, provides online education services through online and mobile platforms in the People's Republic of China. It offers various degree- and diploma-oriented post-secondary courses, including preparation courses for the self-taught higher education examination (STE) for learners pursuing associate diplomas or bachelor's degrees, as well as for the entrance examinations of Master of Business Administration programs. The company's STE courses include Chinese language and literature, law, pre-school education, marketing, English, human resource management, business administration, business management, modern corporate governance, financial management, advertising, accounting, administrative management, computer information management, finance, chain operation management, and visual communication and design and production. It also provides professional certification preparation courses in various industries and professions, such as accounting, human resources, teaching, and finance. In addition, the company offers education services through online and mobile platforms to adult students, pursuing post-secondary, and professional educations. The company was formerly known as Sunlands Online Education Group and changed its name to Sunlands Technology Group in August 2018. Sunlands Technology Group was founded in 2003 and is headquartered in Beijing, the People's Republic of China.

About Maison Luxe

Maison Luxe, Inc. operates as a luxury goods retailer. It focuses on fine time pieces and jewelry segments on a wholesale and business-to-consumer basis. The company was formerly known as Clikia Corp. and changed its name to Maison Luxe, Inc. in April 2021. The company was incorporated in 2002 and is based in Fort Lee, New Jersey.